Creative Strategist (Gaming Experience Preferred)
Light & Wonder · Bangalore
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Collected role description
Key RESPONSIBILITIES: Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience. Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights. Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives. Write ad briefs that are data-driven and creative. Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production. Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation. Partner with UA, RT and, ASO teams to align creative strategies with marketing goals. - Collaborate with game teams to ensure product features will be reflected in our creative strategy. Work closely with the Art Team to execute the creative strategy, review concepts and ads. Requirements: Strong analytical skills. Creative thinker: create multiple messages and concepts that drive from the same insights. A keen eye for details. Knowledge of social, gaming, analytics, and advertising worlds. Experience or genuine interest in game design. Understanding UA, RT and ASO strategy and tactics is an advantage. Experience in overseeing creative campaigns, making sure they align with the strategy is a plus. Agency experience is an advantage. Location : ITPL, Whitefield, Bengaluru Work Model: 4 days work from office Light & Wonder, Inc. is the leading cross-platform global games company. Through our three unique, yet highly complementary businesses, we deliver unforgettable experiences by combining the exceptional talents of our 7,000+ member team, with a deep understanding of our customers and players. We create immersive content that forges lasting connections with players, wherever they choose to engage. At Light & Wonder, it’s all about the games. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To review our applicant data use practices, please visit: https://explore.lnw.com/careers/data-privacy/ At Light & Wonder, your safety is our top priority, and we want to alert you to an increase in fraudulent job postings. These scams often use a company’s name and branding to lure applicants into providing sensitive information or paying fees. To protect yourself: Use trusted job platforms: Only apply for jobs through reputable job platforms and our official company career site www.lnw.com/careers Be cautious of requests for money: Light & Wonder will never ask you to send money or pay any fees in connection with a job offer. If you encounter a job posting that seems suspicious or receive communication requesting payment, please report it to us immediately at responsiblereporting@lnw.com Please stay vigilant and protect yourself from potential scams. If anyone claiming to represent Light & Wonder asks for payment, report it to us promptly.