Manager - Digital Planning
Dentsu Aegis · Mumbai
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Collected role description
Job Description: Core Responsibilities Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across You Tube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships. Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization. Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs). Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects. Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches. Required Skills & Expertise Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & Power Point. Platform Knowledge: Strong working knowledge of DV360, You Tube planning, Meta, and broader digital video/OTT ecosystems. Location: Mumbai Brand: Iprospect Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work