Director - Media Effectiveness

expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives. Job Description: Key RESPONSIBILITIES: 1. Execute Strategic Roadmap: - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. - Drive tangible business outcomes through a well-defined and actionable strategy. 2. Harmonize Online and Offline Channel Performance: - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. - Derive actionable insights to inform strategic decision-making. 3. Client Data Acquisition: - Facilitate clients in acquiring essential data for ROI analyses. - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4. Collaborate with the Media Team: - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. 5. Drive Evolution of Measurement Practices: - Propel the evolution and acceleration of measurement practices. - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts. 6. Refine and Enhance Analytics Models: - Continuously refine and enhance marketing analytics and optimization models. - Work closely with the data science team to adapt models to shifts in the business landscape. 7. Develop Replicable Models and Tools: - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8. Ad Hoc Analysis and Decision Support: - Address requests for ad hoc analysis to guide business decisions. - Inform marketing budget allocation through comprehensive analysis and insights. Required : 9+ years of relevant experience. Skills Required: Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management Location: Bangalore Brand: Dentsu X Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work