Senior Associate, Organic Search

RESPONSIBILITIES: Plan, execute, and optimize organic search efforts to increase search visibility in Google and Bing, as well as LLMs. Regularly monitor organic visibility, traffic and performance and report out to stakeholders accordingly. Provide recommendations for keyword targets, internal linking, content adjustments and best practices. Ensure the technical SEO health of Unisys.com by performing crawls and monitoring Google Search Console and Bing Webmaster Tools. Identify opportunities to expand public relations and other newsworthy activities to generate backlinks. Collaborate with agency partners that manage paid search to develop efficient search coverage and share insights. Generate actionable insights through in-depth analysis of campaign data and create regular performance reports. Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards. Partner with the Sr. Manager of Paid Media to develop and refine organic search strategies that align with Unisys’ overall marketing goals. Work closely with content creators, developers, and web team to ensure SEO best practices are in place as new pages are developed and launched. Coordinate with other digital marketing channels (e.g., Media, Social, SEM, email) for an integrated approach. Stay current with updates and best practices for SEO and GEO. Experiment with cutting edge techniques in SEO to improve performance. LI-AP1 You will be successful in this role if you have: Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of hands-on experience managing organic search. Proficiency with SEMRush, Google Search Console and Bing Webmaster Tools. Strong analytical skills with experience in tools like Google Analytics and Excel. Excellent verbal and written communication skills. Proven ability to manage multiple campaigns simultaneously and meet deadlines. Experience in B2B marketing is a plus. Certification in digital marketing is preferred. Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law. Local employment practices and rights may vary by jurisdiction and are subject to applicable local laws. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at Global Recruiting@unisys.com. US job seekers can find more information about Unisys’ EEO commitment here. Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. Our solutions – cloud, AI, digital workplace, logistics and enterprise computing – help our clients challenge the status quo and unlock their full potential. To learn how we have been helping clients push what’s possible for more than 150 years, visit unisys.com and follow us on Linked In. https://www.unisys.com/unisys-legal/recruiting Notice for U.S. Applicants: Unisys is an Equal Opportunity Employer – Minorities/ Females/ Veterans/ Individuals with Disabilities/ Sexual Orientation/ Gender Identity