Content Writer - Marketing

Our Content Marketing team has a requirement for a Content Writer. In this role, you will manage content for various sections of websites, blogs, campaigns and promotions, social media sites, and press releases. Department: Content Writing Job Location: Goregaon, Mumbai Working details: 5 days working - 9 hours shift KEY RESPONSIBILITIES: Make service briefs based on the requirement of various stakeholders for content Write marketing content for websites, brochures, ads, blogs, video scripts etc. Manage online content or copy for webpages, newsletters, blog posts, and articles for promotional campaigns, press releases, and new products via freelance writers Write other types of content such as eBooks and presentations via freelance writers Manage content on the database on various web properties to update and correct information Review all content delivered by the different freelancers for different projects Ensure that content standards are consistently applied to publications and social media Structuring web content layout to highlight the marketability of the content. Recruit and manage freelance writers along with payments and invoices. Content project management Recruit a pool of freelancers who can work on the required content Manage invoicing and payments for the freelancers Content Strategy: Work with the Digital Marketing team to create a content strategy for our platform, social media, and blogs along with execution via freelance writers Write long and short-form articles for campaign/partnerships Assist with content for social media posts, Press Releases. Website Content: Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines Content Marketing & Optimization - Understand metatags, page description, keywords. Social media sharing features - titles, descriptions, and images. Additional Responsibilities May Include: Research for content topics and write scripts for webinars or seminars. Stakeholder Management EXPERIENCE GUIDELINES: 2+ years of experience in content management/writing Bachelors or Master’s degree Strong verbal and written communication skills Excellent copyediting and proofreading skills Strong interpersonal, analytical, problem-solving, organizational, prioritization, decision making, and conflict resolution skills Ability to solve problems with keen instincts and organizational experience. Proficient user of MS office A Plus: Knowledge of Content Management Systems Understanding of academic research and publishing industry