Assistant Manager - Digital Marketing

RESPONSIBILITIES: Reviewing and analysing websites for areas that can be improved and optimized. Preparing detailed strategy reports and Marketing Plans. Identifying powerful keywords to drive the most valuable traffic. Writing powerful calls-to-action to convert visitors. Filling websites and other content with effective . Developing link building strategies. Ensure that the website, promotional material, marketing campaign strategy is updated on a regular basis. Analysing keywords and SEO techniques used by competitors. Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines. Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification. Develop, implement and manage the Marketing strategy. Designing and measuring the success of every marketing campaign. Stay up to date with the latest marketing practices and technologies Collaborate with Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network. Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site. Keyword research for Addition of service based webpages on the website. Ensure uploading of webpages on the Website through SEO team. Perform Lead analysis on a daily basis to closely work for the end user needs from the website and to create campaigns accordingly. Experience in Email Marketing tools like Mailchimp. Ability to plan Email calendars and schedule emails as per the plan.. Guide the designing and content team for Email design and content along with other design and content based changes needed on the website Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews. Closely coordinate with cross functional teams to keep the website updated. Job requirements and QUALIFICATIONS: Demonstrated SEO experience of at least 8-10 years. Strategic Understanding of Social Media and its usage in Marketing Experience with Google's Keyword Tool. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills . Proven success in link building and viral strategies. The ability to deploy an effective local and long-tail search strategy . Proven success in link building and viral strategies. Experience in building inbound organic search traffic and improving SERPs. Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s Ability to make SEO proposals . Ability to perform SEO Audit.