Senior Social Product Manager

We are looking for an experienced Senior Social Product Manager to define and drive the social product strategy for a cryptocurrency exchange. This role will involve the planning, design, iteration, and ecosystem development of social products across community, content, livestreaming, groups, and social trading scenarios, helping the platform improve user acquisition, engagement, retention, and brand differentiation while ensuring compliance, content safety, and sustainable ecosystem growth. - Product Strategy and Planning: Develop the social product strategy for the exchange based on deep insights into stock markets, Hong Kong and U.S. equities, cryptocurrency trading markets, Web3, and community/social product trends. Define product positioning, development direction, and phased goals across formats such as image-text communities, short videos, livestreaming, groups, and other social features. Build an effective product matrix to support user acquisition, brand strategy, and differentiated competitive advantages. - User Research and Requirement Analysis: Identify users’ social needs in cryptocurrency trading scenarios through user interviews, competitor analysis, market research, and other channels. Translate insights into actionable product requirements to guide feature design and optimization. - Product Design and Iteration: Lead the end-to-end design of social products, including user relationship management, content sharing, group interaction, social trading, and other core modules. Ensure strong user experience and interactivity, and drive continuous iteration based on user feedback and business data to improve user activity, retention, and conversion. - Business Development and Partnerships: Proactively seek partnerships with blockchain projects, KOLs, and industry institutions to bring in high-quality content and traffic resources and enrich the social ecosystem. Explore innovative social interaction models and commercial models to deepen the integration of social and trading experiences and expand business boundaries. - Cross-functional Collaboration and Team Management: Lead cross-functional teams in establishing efficient collaboration processes to ensure smooth project execution. Provide professional guidance and career development support to team members, improving the team’s overall capabilities and execution. - Risk Management and Compliance: Closely monitor changes in cryptocurrency industry policies and regulations to ensure social pro - Bachelor’s degree or above; majors in Computer Science, Software Engineering, Marketing, FinTech, or related fields are preferred. - 5+ years of internet product management experience, including at least 3 years focused on social products. - Experience working at a leading internet company, with a proven track record of leading the optimization and operation of at least one social product from early stage to scale. - Strong logical thinking and data analysis skills, with the ability to identify problems, analyze root causes, and quickly develop business solutions. - Deep understanding of the cryptocurrency industry and Web3 social ecosystem, with familiarity with the features and advantages of mainstream social products in the market. - Understanding of cryptocurrency market trends, regulatory policies, and compliance requirements. - Excellent leadership, team management, communication, and coordination skills. - Strong market insight, innovative thinking, and problem-solving ability, with the capability to drive continuous product growth in a complex and fast-changing environment.