Senior Executive - Digital Analytics

PivotRoots is looking for a Senior Executive - Digital Analytics & CRO at our Gurgaon office with 2-4 years of experience. The ideal person will maintain delivery excellence, manage operational workload, while handling dual responsibilities across CRO experiment execution and Google Tag Manager (GTM) implementation. Key Responsibilities: Conversion Rate Optimization (CRO): Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.). Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks. Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills. Tag Management & Data Infrastructure: Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments. Configure custom event tracking, data layer structures, and analytics setups (GA4). Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms. Client & Campaign Execution: Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors). Deliver performance reports and experimentation insights to internal stakeholders and client teams. Key Qualifications & Technical Skills: 3–4 years of hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines. Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration. Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup. Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity). Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources' ability to clearly articulate complex ideas and build strong relationships with stakeholders. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.