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Copywriter

Havas India · Mumbai

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Employer requisition: JR0094226

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The entry level Copywriter is expected to exhibit outstanding writing and work collaboratively with the art direction and design team in achieving the highest possible standards for all materials. The role requires working knowledge of clients business challenges and the ability to lead copy to address specific marketing objectives. The Junior Copywriter must have a basic understanding creative departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a art director to generate and execute creative concepts from ideation through finished product. - Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects. - Helps perform research (general lit searches as well as specific topic research) via internet and other resources. - Assists art director partner in analyzing and interpreting data. - Contributes innovative ideas appropriate to the clients marketing strategy - Develops understanding of audience needs and targets designs and tone styles to appropriately meet them. - Produce tone and style for copy on the assigned project that is complementary to the layout and art. - Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services. - Participates with creative and brand team to develop multiple concepts/campaigns for assigned products/projects. - Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art director partner to ensure that words and image work together to support the concept. - Logically organizes content material from a range of sources to create a compelling narrative/story flow. - Ability to adapt concept to all mediums. - Communicates with team members at all times regarding deadlines, revisions, quality control and new work. - Makes sound, timely decisions regarding need to change work in progress and reports them to supervisor. - Work with art director to support creative approaches to communicate Brand personality and tone for both the overall campaign and individual materials. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.