Senior Executive - Biddable Media
Havas India · Bangalore
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Employer requisition: JR0068224
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Collected role description
Key Responsibilities: 1. Keyword Research and Analysis: o Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry. o Analyze keyword trends and competition to optimize ad targeting and bidding strategies. 2. Campaign Management: o Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. o Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads). o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score. 3. Budget Management: o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI. o Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly. 4. Ad Performance Analysis: o Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords. o Provide actionable insights and recommendations to enhance campaign effectiveness. 5. Ad Copywriting and A/B Testing: o Craft compelling ad copy that drives click-through rates (CTR) and conversion rates. o Implement A/B testing methodologies to optimize ad creative and landing pages. 6. Competitor Analysis: o Stay updated on industry trends and competitor advertising strategies. o Identify opportunities to gain a competitive edge and propose new campaign ideas. 7. Reporting and Documentation: o Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. o Maintain documentation of campaign strategies, experiments, and results. 8. Collaboration: o Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.
Collected minimum qualification
• Bachelor’s degree in marketing, Business, or a related field. • 2 - 4 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or e-commerce environment. • Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent written and verbal communication skills. • Adept at multitasking and managing multiple campaigns simultaneously. • Google Ads and Bing Ads certifications (preferred). • Knowledge of remarketing and display advertising is a plus. Contract Type :Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
Collected experience requirement
2-4 years