Social Media Marketing Manager

Social Media Manager Hike Messenger & Hike Cinema Experience 5–8 years Role Social Media & Campaign Strategist Reports to Head of Marketing / Brand Lead Location Delhi NCR, India (on-site / hybrid) Employment Type Full-time About Hike Hike is the consumer technology company behind Hike Messenger, a privacy-first messaging app for group chats, calls, and everyday conversation, and Hike Cinema, our entertainment and movie companion app. Founded by Kavin Bharti Mittal, Hike has spent over a decade building consumer products for the Indian market, and we're now growing a small, fast-moving social and content team across both apps. Role Summary We're looking for a Social Media & Campaign Strategist to own the social media and campaign strategy and can deliver out of the box ideas for Hike Messenger and Hike Cinema. You'll set the campaign direction, content strategies, build and lead a small team of creators/freelancers, own the calendar end-to-end, and be the person who decides what ships, what doesn't, and why. This is a senior, largely independent role for someone who's spent 5-8 years running social for real brands, someone who can set strategy as comfortably as they can shoot and edit a reel themselves. What You'll Do • Own the social media strategy and monthly content calendar for Hike Messenger and Hike Cinema across Instagram, X, YouTube Shorts/Reels, and emerging platforms. • Set the creative direction and quality bar for short-form video and static content, and personally shoot/edit hero content when needed, from feature explainers and app updates to movie-culture and trending-format content. • Build, brief, and lead a small team of creators, freelancers, and editors, set the standard for output, review work, and keep quality and turnaround consistent. • Own publishing, community management, and escalation end-to-end, and set the playbook others on the team follow for tone, response time, and crisis handling. • Spot platform trends, memes, and formats early and turn them into fast, on-brand posts for both apps, while knowing when to sit a trend out. • You will be looking and tapping on social media moments/trends, and handling community management as well. . • Own reporting - define the metrics that matter, track performance across both brands, and turn insight into a clear point of view on what to do next. • Lead influencer and creator partnerships end-to-end identification, negotiation support, briefing, and measuring ROI. • Manage a working budget for boosts, creator collaborations, and tools; make the case for where extra investment would pay off. • Track competitor and category moves across messaging and entertainment/streaming brands and use them to sharpen Hike's own positioning. What We're Looking For • 5-8 years of experience managing social media for a consumer app, D2C brand, media/entertainment brand, or agency handling similar accounts, including time spent owning strategy, not just execution. • A track record of building a brand's social presence from the ground up or taking it to a clearly higher level, measurable growth in reach, engagement, or community you can speak to in detail. • Proven experience managing freelancers, creators, or a small team, with the judgment to brief well and give useful feedback. • A strong personal sense of what makes content work on Instagram Reels, YouTube Shorts, and X, you can spot a trend before it peaks and know when to say no to one. • Comfortable with video editing and design tools; working knowledge of Adobe Creative Suite is a plus. • Excellent written communication and a distinct, adaptable voice, you can write for a messaging app and a movie/entertainment app without them sounding the same. • Strong command of social analytics and scheduling tools (Meta Business Suite, native platform insights, Sprout/Hootsuite, etc.), and can translate data into a recommendation, not just a report. • A genuine interest in pop culture, movies, and internet culture, Hike Cinema content leans heavily on this. • Comfortable operating independently with minimal oversight, owning a calendar and a point of view across two brands at once. Good to Have • Experience working on creative and viral digital campaigns. • Prior experience delivering creative ideas at product based companies. • Experience mentoring junior social media hires or interns. • A portfolio or account you can point to where your content strategy visibly moved the needle. What You'll Get • Ownership of social for two distinct consumer products from day one. • A small, fast team where your content ideas ship in days, not months. • Competitive compensation, benchmarked to Delhi NCR consumer tech/startup roles.