Intern - Growth Marketing

Are you passionate about solving roadblocks & challenges faced by MSMEs in India MSMEs contribute significantly to India’s total GDP. 90% of India’s ~$1 Trillion Retail Market is controlled by MSMEs. Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have built a product that saves time of MSMEs by managing their credit, and creating transparency in cash flow, henceforth increasing trust with their consumers and that paved the path for us to become India’s fastest-growing fintech company. Why work with us People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We’re a strong team that looks out for each other. About the Role We’re looking for a Growth Associate / Growth Intern to join Khatabook’s Growth team and work hands-on across user acquisition, performance marketing, CRM, and growth experiments. You’ll work closely with the Growth team on channels such as Meta and Google, analyse campaign and creative performance, execute CRM campaigns, and help identify new opportunities to acquire and convert users efficiently. This is a great role for someone who is analytical, curious about consumer behaviour, and excited to learn how growth works at scale. What You’ll Work On ● Support the execution and optimization of Meta and Google acquisition campaigns. ● Track key performance metrics including spends, installs, CAC, CTR, conversion rates, and ROAS. ● Analyse campaign, audience, and creative performance to identify what is working and what should be tested next. ● Work with the Creative team on new ad concepts, hooks, formats, and creative experiments. ● Help execute CRM campaigns across Push Notifications, WhatsApp, SMS, and in-app channels. ● Analyse the acquisition funnel from impression → click → install → login → conversion and identify potential drop-offs. ● Build and maintain regular growth reports, dashboards, and experiment trackers. ● Conduct competitor and market research to identify new channels, creatives, and growth opportunities. ● Work closely with Growth, Creative, Analytics, Product, and CRM teams to launch experiments and measure their impact. What We’re Looking For ● Intern: Final-year student or recent graduate with a strong interest in Growth, Marketing, Analytics, or consumer technology. ● Associate: 1–3 years of experience in Growth, Performance Marketing, Digital Marketing, Analytics, or a similar role. ● Strong comfort with numbers, Excel/Google Sheets, and data analysis. ● Familiarity with Meta Ads, Google Ads, CRM, or mobile app marketing is a strong plus. ● Curious about why users click, install, convert, retain - or drop off. ● Ability to learn quickly, execute independently, and manage multiple experiments at once. ● Strong attention to detail and a bias towards getting things done. What Great Looks Like You’re someone who sees that one campaign has a 20% lower CAC and immediately wants to understand why. You enjoy digging into numbers, spotting patterns, looking at creatives, understanding consumer behaviour, and turning those insights into the next experiment. You don't need to know everything about growth on Day 1 - but you should have the curiosity, analytical ability, and execution mindset to learn fast.