Marketing - Team Member
Kotak Securities · Remote
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Collected role description
<p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Job Description:</span></b></p> <p class="MsoNormal"><span lang="en-us" xml:lang="en-us"> </span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Designing the landing page, web page, videos and website banners with designers ensuring correct positioning of the product.</span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Planning, coordinating and implementing projects with allocated budgets, timelines and scope. </span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Working along with the product team, creative team and IT team for better positioning and launching of the product/ analyzing the market needs on website </span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Working aggressively on 'Conversion Rate Optimization' and optimize the web page and paid pages to improve leads. Used A/B tests/CRO tools (Heatmap, user session replay, lead field optimizer, personalization, URL split test, web banner etc) and dashboards for better results. </span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Optimize campaign landing pages and website pages to maximize efficiency.</span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Manage daily MIS and focus on scope of improvement </span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Identify problems and deficiency and implement solutions in a timely manner</span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Collaborate with web developers and agencies to execute and deliver platform goals and targets.</span></p> <p class="MsoListParagraph" style="margin-top:3.15pt;margin-right:0cm;margin-bottom:0.0001pt;margin-left:54pt;text-indent:-18pt;"><span>-<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span>Regularly updating the website with any new changes </span></p> <p class="MsoNormal"> </p>