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Digital Business - Data Analyst - Dealsmart - West Corporate

Kotak Securities · Mumbai

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Collected role description

<p class="MsoNormal" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;">Position : Digital Business Customer Success Lead</p><p class="MsoNormal" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;"> </p><p class="MsoNormal" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;">Roles & Responsibilities : The role will require to work with the Digital Business team and will be responsible for the following : -</p><p class="MsoNormal" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;"> </p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">1)<span style="font-size:7pt;font-family:'Times New Roman', serif;"> </span>Work with several internal databases and is skilled in data extraction</p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">2)<span style="font-size:7pt;font-family:'Times New Roman', serif;"> </span>Work with the Digital Business Team across activation, onboarding and reactivation to drive key business metrics on market share, income and third party product penetration</p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">3)<span style="font-size:7pt;font-family:'Times New Roman', serif;"> </span>Build and maintain dashboards and formulate processes for internal reporting</p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">4)<span style="font-size:7pt;font-family:'Times New Roman', serif;"> </span>Provide analysis and insights on how to continually improve activation and retention rates</p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">5)<span style="font-size:7pt;font-family:'Times New Roman', serif;"> </span>Analyze campaigns and provide data backed insights for increasing efficacy as well as for achieving important metrics</p><p class="MsoListParagraph" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;text-indent:-18pt;">6) Experience in churn modelling, RFM modelling, decile analysis, etc</p><p class="MsoNormal" style="margin-bottom:1rem;font-family:Roboto, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;"> </p>