IND_Analyst, Communications

This role primarily supports employer branding and external talent communications, working closely with Talent Acquisition, HR, business and technology teams. The Analyst will work closely with Corporate Communications, Talent Acquisition, HR, business and technology teams, as well as external partners, to develop campaigns and engagement opportunities for priority talent segments, including technology, data, AI, product and leadership talent. Support the execution of Lowe’s India’s employer brand strategy and help build a differentiated and consistent employer brand across the talent journey. Own and strengthen the Lowe's India employer brand narrative across key external talent touchpoints, ensuring consistency with the employee value proposition, culture and business priorities. Own the content strategy and ongoing optimization of the Lowe's India careers website, Glassdoor presence and other relevant employer reputation platforms. Ensure external talent channels accurately represent Lowe's India culture, career opportunities, associate experiences and strategic role within Lowe's. Develop, write, edit and publish high-quality employer brand content, including associate stories, business and technology narratives, campaign content and talent-focused communications. Monitor employer reviews, ratings, candidate feedback and talent sentiment to identify emerging trends, opportunities and potential reputation risks. Use platform analytics, engagement data and audience insights to identify stories, proof points and employee experiences to amplify and to optimize content and campaigns. Develop and execute targeted campaigns, technology meetups and engagement opportunities for priority talent segments, including technology, data, AI, product and leadership talent. Build strong working relationships across Corporate Communications, Talent Acquisition, HR, business and technology teams and external partners; manage assigned projects end to end, including timelines, approvals, execution, measurement and reporting. 2 to 3 years of professional experience in corporate communications, employer branding, marketing communications, talent marketing, public relations or a related field. Experience supporting or executing integrated communications or marketing campaigns. Experience working with multiple stakeholders and managing projects from planning through execution. Experience using audience insights or reputation data to inform communication decisions is preferred. Exposure to employer review platforms, careers websites, university engagement or talent marketing programs would be an advantage. Education qualifications . Required minimum qualifications. Bachelor’s degree in communications, journalism, marketing, public relations, business or a related field. Strong written and verbal communication skills, with demonstrated ability to develop clear, compelling and audience-relevant content. Additional certification or training in digital marketing, content marketing, employer branding, communications or analytics would be an advantage. Primary skills. Content development and storytelling: Strong writing, editing and storytelling capabilities, with the ability to translate business, culture and employee experiences into compelling external content. Digital content management: Ability to manage and optimize content across websites, employer reputation platforms and other external digital channels. Campaign management: Ability to plan, coordinate, execute and measure integrated employer branding and communications campaigns. Reputation management: Ability to monitor external sentiment, reviews and reputation indicators and translate insights into appropriate communications actions. Stakeholder management: Ability to work effectively with cross-functional stakeholders, senior team members, subject matter experts and external partners. Data and insights: Ability to interpret platform metrics, engagement data and audience feedback to identify trends and improve communication effectiveness. Project management and ownership: Strong organizational skills with the ability to independently manage multiple priorities, timelines and deliverables. Secondary skills / desired. Experience with content management systems and website publishing. Understanding of social and digital media analytics. Experience supporting university, early career or technology talent engagement programs. Familiarity with the technology, AI, data or GCC talent landscape would be an advantage. Job Summary.