Digital Growth Specialist

Marico · CORPORATE CENTRE

Source and collection record

Last observed by our collector: 8 October 2026 at 11:43 pm IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 18801

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Collected role description

Key Responsibilities: ➢ Strategic Leadership of Digital Quotient (DQ): • Own and scale the DQ framework across assigned international geographies. • Analyze 100+ KPIs to benchmark brand performance against competitors, providing actionable insights to senior leadership. • Manage a mature ecosystem: India (Year 6, 170+ brands), Vietnam (Year 5, 21 brands), and Bangladesh (Year 4, 50+ brands).Digital Growth Ownership (Marico India): • Drive end-to-end digital growth strategies for the India business across core categories, including Beauty / Male Grooming / Foods. • Align digital initiatives with Marico’s long-term scale-up objectives ➢ Paid Media Analytics & Performance Consulting: • Lead the audit and analysis of paid media investments to optimize ROI. • Consult with brand and media teams to define measurement frameworks and KPIs. • Identify performance gaps ("what’s working vs. what’s not") and implement course-correction strategies for brand growth. ➢ Martech Strategy & Implementation: • Act as the primary bridge between Marketing (Brand, E-commerce, Q-commerce) and Technology teams. • Own the roadmap for Martech initiatives, ensuring the integration of tools that enhance marketing effectiveness. ➢ Stakeholder Management: • Collaborate with cross-functional leads to automate crisis escalation frameworks and social listening capabilities. • Orchestrate cross-channel data within the Sprinklr ecosystem to drive real-time business decisions.