Brand Manager - Personal Care

Marico · CORPORATE CENTRE

Source and collection record

Last observed by our collector: 8 October 2026 at 11:43 pm IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 17604

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Collected role description

Purpose of the Role: This role holder is responsible for end-to-end management of the brand including profitability and growth. Qualification & Experience • Post-Graduation in Management (from a Premier institute) • Experience of 4 to 5 years in FMCG • Minimum 2 years of Brand Management Experience Key Deliverables of the Role • Responsible for Brand building, equity, trials & loyalty of the assigned brand/s • Development & execution of future extension pipeline • Responsible for growth and profitability of the Brand • Develop Marketing programs to drive brand to max potential • Consumer Insighting for brand strategy & innovation • Media planning & execution of ATL & BTL for the brand • Lead communication development on the brand including digital content and platform marketing • Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives Knowledge, Skills & Competencies • Leads Communication, Media strategy and planning his/ her business • Provides strategic, visionary leadership • Creates strong brand equities • Has strong consumer Understanding • Manages and implements Projects with excellence • Is creative and innovative • Takes “personal” risk and makes a difference in the Brand, Business • Project Management Reporting Relationships Reports to Group Product Manager / Group Product Head Other Interface • Sales teams (Trade Marketing & Key Account Managers) • Marketing teams (Consumer Insights & Media) • R&D teams (Product Development & Packaging Development) • Supply Chain & Commercial teams • Consumers • Agency partners (Creative, Research & Media) Growth Path & Future • The member has options of working on challenging assignments not only in India but across Marico international ge-ographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role Value Proposition to the Candidate • Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Groom-ing, leveraging the goodwill of the Marico equity • A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and ef-fective marketing plans.

Collected experience requirement

4-5 years