Manager - Sales

Position Title: Sales Manager – Recycled Paper Products Location: Noida Role Purpose The Front Line Sales Manager is responsible for driving sales of recycled paper and paperboard products by developing customer relationships, generating new business, managing distributor networks, and ensuring achievement of territory sales targets. The role acts as the primary interface between the paper mill and customers, ensuring market growth and customer satisfaction. Key Responsibilities Sales Development Achieve monthly, quarterly, and annual sales targets. Generate new business opportunities within assigned territories. Promote recycled paper products to packaging converters, printers, corrugated box manufacturers, paper traders, and industrial customers. Increase market penetration and customer base. Customer Relationship Management Build and maintain strong relationships with existing customers. Conduct regular customer visits and business reviews. Resolve customer concerns related to product quality, delivery, and commercial issues. Ensure high customer satisfaction and retention levels. Market Intelligence Monitor competitor activities, pricing, and market trends. Gather information on customer demand and emerging opportunities. Provide market feedback to management for product and pricing strategies. Order Management Manage the complete order lifecycle from enquiry to payment collection. Coordinate with production planning and logistics teams to ensure timely deliveries. Track customer orders and communicate delivery schedules. Distributor & Channel Management Appoint and develop distributors, dealers, and agents where applicable. Monitor distributor performance and inventory levels. Support channel partners through regular engagement and sales programs. Commercial Management Negotiate prices within approved commercial guidelines. Follow up on outstanding payments and receivables. Ensure compliance with company credit policies. Product Promotion Conduct product presentations and customer demonstrations. Participate in trade fairs, industry exhibitions, and customer events. Promote the environmental and sustainability benefits of recycled paper products. Key Performance Indicators (KPIs) Sales volume (MT/month) Revenue achievement Gross margin realization New customer acquisition Customer retention rate Collection efficiency / DSO Territory coverage Distributor performance Customer satisfaction score Qualifications Bachelor’s degree in business, Marketing, Paper Technology, Engineering, or related field. MBA (Marketing) preferred. Experience 8–10 years of sales experience in Paper, Packaging, Corrugation, Printing, FMCG, Industrial Products, or Building Materials industries. Experience in B2B sales and customer relationship management. Exposure to recycled paper or packaging industry preferred. Exposure to MF and MG products. Required Skills & Competencies Technical Skills B2B sales management Negotiation skills Territory management Pricing and commercial understanding Customer relationship management (CRM) MS Office and ERP/SAP knowledge Behavioural Skills Strong communication and presentation skills Relationship building Result orientation Commercial acumen Problem-solving ability Customer-centric mindset Self-motivation and resilience Key Customers Corrugated box manufacturers Packaging companies Paper converters Printing and publishing houses Paper traders and distributors Industrial packaging users FMCG packaging suppliers