Senior Brand Manager

Nestle · Gurgaon

Source and collection record

Last observed by our collector: 8 October 2026 at 11:54 pm IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 1423306633

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Collected role description

About the Role Nestlé Professional is looking for a Senior Brand Manager to drive the growth of our Beverages portfolio within the B2B channel. This is a high-impact role that combines brand building, commercial strategy, innovation, and business development to accelerate category growth and deliver superior customer experiences. The role goes beyond traditional consumer marketing and requires a strong understanding of commercial fundamentals, business analytics, route-to-market strategies, and category development. You will partner closely with sales, innovation, category, and cross-functional teams to drive profitable growth and maximize portfolio performance Key Responsibilities - Lead the marketing and growth strategy for the NP Beverages portfolio across B2B channels. - Define target customer segments, develop deep customer insights, and identify growth opportunities. - Drive category development and demand generation initiatives to grow the beverages business. - Own innovation and renovation pipelines, including new product and beverage solution launches. - Develop and execute brand, channel, and customer activation plans aligned to business objectives. - Analyze market, customer, and business performance data to identify insights and drive action-oriented recommendations. - Partner with Sales to build winning customer propositions and accelerate business growth. - Contribute to portfolio, pricing, promotion, and channel strategies. - Manage brand investment decisions and optimize return on marketing and trade investments. - Drive customer engagement programs, digital initiatives, influencer campaigns, and emerging channels. - Collaborate with innovation, product development, and cross-functional teams to commercialize new solutions. - Develop and coach team members while fostering a culture of performance and collaboration. Experience Required - MBA/Post Graduate degree from a premier business school. - 4-5 years of relevant experience in FMCG, Consulting, Category Management, Trade Marketing, Business Strategy, or Commercial Excellence roles. - Experience in business strategy, category development, trade marketing, commercial analytics, or demand generation will be an advantage.

Collected experience requirement

4-5 years