Performance Marketing Manager
Neuroglia Health Pvt Ltd · Bangalore
Source and collection record
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Employer requisition: neurogliahealth-performance-marketing-manager
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Collected role description
What would you be doing here? - Growth & Revenue Ownership - Own growth, lead generation, and revenue targets across all programmes - Build and optimise end-to-end funnels (awareness, acquisition, conversion, retention), while operating with a strong ROI and frugality mindset - Performance Marketing (Paid Channels) - Plan, execute, and scale campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms - Optimise continuously for CAC, ROI, and conversion rates, with a focus on lead quality (doctors) over volume - Build and scale high-intent acquisition funnels (search-led, retargeting, cohort-based targeting), keyword and audience strategies - Lead Management & Conversion - Work closely with sales teams to improve lead quality, conversion rates, and revenue realisation - Own lead-to-enrolment conversion, optimising for doctor behaviour, decision cycles, and exam timelines - Organic Growth & Revenue - Drive SEO, content, and product-led growth initiatives - Improve organic conversion and repeat revenue - Data, Analytics & Insights - Own and track key growth metrics: CAC, LTV, ROI, conversion rates, and funnel drop-offs - Build and maintain clear, actionable dashboards for performance tracking - Cross-Functional Collaboration - Align with product, content, sales, design & marketing, and category managers - Act as the single point of ownership for growth, driving alignment and accountability across teams The best-fit candidate would have: - 4-6 years of hands-on performance marketing experience of direct B2C - Strong expertise in Google Ads and Meta Ads platforms - Proven experience in lead generation and conversion optimisation - Strong analytical skills, with hands-on experience in Google Analytics and a data-driven approach to decision-making - Comfortable operating with ownership, and accountability - Experience in EdTech, Healthcare, or Medical Marketing is a plus - Self driven individuals, who can independently own projects and are hungry to learn
Collected experience requirement
4-6 years