Social Media Executive

Responsibilities:: - Create engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics. - Use social media management tools (e.g., Hootsuite, Buffer) to schedule posts in advance for optimal timing and consistency. - Monitor and engage with the organization's social media audience by responding to comments, messages, and mentions. Foster meaningful interactions and build relationships with followers. - Track the performance of social media campaigns using analytics tools (e.g., Google Analytics, Facebook Insights) and create reports to evaluate the effectiveness of social media efforts. - Stay up-to-date with current social media trends, industry news, and best practices to inform content creation and strategy. - Research and use relevant hashtags to increase the reach and discoverability of social media posts. - Analyze the social media presence and strategies of competitors to identify opportunities for improvement. - Assist in the development and maintenance of a content calendar to ensure a consistent posting schedule. - Basic graphic design skills can be beneficial for creating visually appealing content. - Assist in the planning, execution, and monitoring of social media campaigns or contests. - Learn and assist with paid social media advertising campaigns, including creating ad content and monitoring performance. - Optimize social media profiles and posts for search engines (e.g., using relevant keywords). - Monitor social media platforms for mentions of the organization or relevant keywords and report any relevant trends or issues. - Share industry-related news, articles, and content from other sources that are relevant to the organization's audience. - Provide feedback and suggestions for improving the organization's social media strategy and content. - Collaborate with other team members, such as the marketing team, to ensure social media efforts align with overall marketing goals. - Continuously learn about social media marketing and attend training sessions or webinars to improve skills. - Ensure that all social media activities adhere to the organization's policies and guidelines, including legal and ethical standards. Requirements:: - Minimum a bachelor's degree - Expert knowledge of all leading social media sites. - Good communication skills. - Flexible and engaging writing style. - Experience with a designing tool (Canva) - Location: Pune, India