Marketing Manager
Ogmen Robotics · Delhi
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Employer requisition: Marketing_Manager
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Collected role description
Technicals: - Must have: Demonstrable experience in marketing together with the potential and attitude required to learn - Must have: Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate - Must have: Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) - Must have: Experience in setting up and optimizing Google Ad Words campaigns - Must have: Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets - Must have: A sense of aesthetics and a love for excellent copy and witty communication - Must have: Up-to-date with the latest trends and best practices in online marketing and measurement - Must have: Bachelor’s/Master’s degree in Marketing or a related field What you'll be doing: - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door - Deploy successful marketing campaigns and own their implementation from ideation to execution - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for our website and blog that attracts and converts our target groups - Build strategic relationships and partner with key industry players, agencies, and vendors - Oversee and approve marketing material, from website banners to hard-copy brochures and case studies - Measure and report on the performance of marketing campaigns, gain insight, and assess against goals - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Analyze consumer behavior and adjust email and advertising campaigns accordingly Technicals: - Must have: Demonstrable experience in marketing together with the potential and attitude required to learn - Must have: Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate - Must have: Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) - Must have: Experience in setting up and optimizing Google Ad Words campaigns - Must have: Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets - Must have: A sense of aesthetics and a love for excellent copy and witty communication - Must have: Up-to-date with the latest trends and best practices in online marketing and measurement - Must have: Bachelor’s/Master’s degree in Marketing or a related field What you'll be doing: - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door - Deploy successful marketing campaigns and own their implementation from ideation to execution - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for our website and blog that attracts and converts our target groups - Build strategic relationships and partner with key industry players, agencies, and vendors - Oversee and approve marketing material, from website banners to hard-copy brochures and case studies - Measure and report on the performance of marketing campaigns, gain insight, and assess against goals - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Analyze consumer behavior and adjust email and advertising campaigns accordingly