Lead - Offline Partnerships & Cross-Sell

Base Location: Noida (Extensive Pan-India Travel Required) Role Overview We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with an entrepreneurial mindset in ambiguous, fast-moving environments. Key Responsibilities ● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions ● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time ● Ensure consistent execution of cross-sell programs across all locations ● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling ● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings ● Act as the voice of the field by gathering structured feedback from frontline teams and leaders ● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams ● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion ● Ensure data accuracy, reporting discipline, and timely business reviews ● Use MIS and insights to drive accountability and course correction ● Work closely with senior offline leaders, product, operations, and analytics teams ● Influence without authority and drive alignment across multiple stakeholders Candidate Profile Experience ● 8-14 years of overall experience (flexible for exceptional candidates) ● Strong exposure to field-led or offline businesses with multi-location operations ● Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred Mindset & Traits ● Entrepreneurial mindset with strong ownership orientation ● High hunger to grow and visible career ambition ● Comfortable with ambiguity, travel, and on-ground problem solving ● High energy, resilience, and strong bias for action ● Excellent relationship-building skills with senior leaders and field teams Skills ● Strong Excel skills including MIS creation, dashboards, and analysis ● Structured thinking and clear communication ● Ability to convert unstructured field inputs into actionable business insights ● Comfortable presenting insights and recommendations to senior leadership What Success Looks Like (12-18 Months) ● Cross-sell becomes a scaled, repeatable growth engine through offline teams ● Clear ownership, execution playbooks, and MIS established across locations ● Strong trust and working relationships built with regional and city leaders ● Field feedback consistently influencing product and business decisions Why This Role ● High-impact, high-visibility role working closely with leadership ● Opportunity to shape and scale offline × digital cross-sell at a national level ● Ideal for candidates seeking real ownership rather than a desk-bound GM role