BSM - Trichy - B2B (Builder Vertical)

Polycab · Tiruchirappalli

Source and collection record

Last observed by our collector: 8 October 2026 at 11:59 pm IST. This is not a manual review or a confirmation from the employer.

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Collected role description

Job Purpose: To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors, Dealer, Builders Segment & Industrial Segment. <table class="MsoNormalTable" border="1" cellspacing="0" cellpadding="0" style="margin-left:6.05pt;border-width:medium;border-style:none;"> <tbody><tr style="border-left:1px solid #000000;height:17.3pt;"> <td width="719" valign="top" style="width:539.45pt;border-top:solid #808080 2.25pt;border-left:solid #000000 1pt;border-bottom:none;border-right:solid #808080 1pt;background:#F1F1F1;padding:0cm 0cm 0cm 0cm;height:17.3pt;"> Main Responsibilities, Authorities & Accountabilities </td> </tr> <tr style="border-left:1px solid #000000;height:345pt;"> <td width="719" valign="top" style="width:539.45pt;border-top:none;border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-right:solid #808080 1pt;padding:0cm 0cm 0cm 0cm;height:345pt;"> <table class="MsoTableGrid" border="1" cellspacing="0" cellpadding="0" align="left" width="690" style="border-width:medium;border-style:none;margin-left:6.75pt;margin-right:6.75pt;"> <tbody><tr style="border-left:1px solid #000000;height:12.35pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:12.35pt;"> Accountabilities </td> <td width="301" valign="top" style="width:226pt;border:solid 1pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:12.35pt;"> Responsibilities </td> <td width="228" valign="top" style="width:171pt;border:solid 1pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:12.35pt;"> Authorities </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Sales Target Achievement </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal" style="color:#000000;">Achieve primary and secondary sales targets in the assigned territory.</li> <li class="MsoNormal" style="color:#000000;">Ensure timely collection of dues from customers and dealers.</li> </ul> </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · - Plan and execute sales strategies. · Approve customer-specific sales plans within defined limits. </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Customer Base Expansion </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal" style="color:#000000;">Identify and onboard new customers and dealers.</li> <li class="MsoNormal" style="color:#000000;">Conduct potential mapping and develop extraction plans.</li> </ul> </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Recommend and finalize dealer appointments based on market analysis. </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Market Intelligence </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Provide regular updates on competitor activities and market trends. · Share insights with internal teams for strategic planning. </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Suggest changes to sales approach based on competitor analysis. </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Key Account Management </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Work closely with identified key accounts to build brand preference. · Maintain strong relationships with high-potential clients. </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Customize engagement plans for key accounts. - Escalate strategic account issues to leadership. </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Promotional Activities </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · - Conduct in-house seminars, product presentations, and promotional events at regular intervals. </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Approve event formats and coordinate with marketing for execution. </td> </tr> <tr style="border-left:1px solid #000000;height:50.25pt;"> <td width="160" valign="top" style="width:120.25pt;border:solid 1pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> Network Expansion </td> <td width="301" valign="top" style="width:226pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Expand dealer network based on territory potential. · Ensure proper coverage and service levels across the region. </td> <td width="228" valign="top" style="width:171pt;border-top:none;border-left:none;border-bottom:solid 1pt;border-right:solid 1pt;padding:0cm 5.4pt 0cm 5.4pt;height:50.25pt;"> · Recommend new dealer locations and support onboarding process. </td> </tr> </tbody></table> </td> </tr> </tbody></table>Requirements, Skills & Competencies · Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).<ul type="disc"><li class="MsoNormal" style="background:rgb(250,250,250);">6–10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.</li><li class="MsoNormal" style="background:rgb(250,250,250);">Strong understanding of wire and cable products, specifications, and applications.</li><li class="MsoNormal" style="background:rgb(250,250,250);">Proficiency in CRM tools and MS Office Suite.</li><li class="MsoNormal" style="background:rgb(250,250,250);">Excellent interpersonal and presentation skills.</li><li class="MsoNormal" style="background:rgb(250,250,250);">Adaptability to dynamic market conditions.</li></ul>

Collected experience requirement

6-10 years