Creative Strategist Manager

Practo · Bangalore

Source and collection record

Last observed by our collector: 8 October 2026 at 11:59 pm IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 10002

Job type and experience labels are automated discovery categories. The employer determines eligibility. Original experience wording was not retained separately; check the current employer page.

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Collected minimum qualification: GraduateAttendance and availability: I checked the employer page for work location, office attendance, start date and duration.Current requisition: I checked the current employer requisition and its application requirements.

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Collected role description

A creative strategist to lead Practo's internal creative team and build the in-house content studio ground up. You will inspire and lead by example on the creative front. Grow the Practo organic business through content, with end-to-end ownership of everything creative and content. WHAT YOU'LL LEAD Lead the internal creative team and set the bar by example, not just by brief Build creative studio with a team of editors and production crew Own YouTube and Meta end-to-end. Packaging, posting cadence, playlists,, collabs, and algorithm levers Own performance creatives - what works, why it works, and the next one off the back of that Build and scale content IPs for Practo Write copy that earns attention - hooks, titles, captions, scripts WHAT YOU BRING 6-9 years in content, creator ops, or channel growth Have personally shipped YouTube and Meta content that performed, at a creator shop, media brand, or in-house content team Deep understanding on the art and science of content to build channels organically Read retention curves, CTR, AVD, and follow-through like a creator Deep understanding of performance creatives Sharp copywriter. You can write a line that makes consumer stop scrolling Have built and led creative teams before - editors, producers, writers Comfortable on a set, in a script doc, and in the edit. Know what makes an edit land, not just review it Early on trends and formats, and know how to adapt them for the brand Uses AI across the workflow and has a clear view on where it helps and where it doesn't TOOLS EXPOSURE Edit: Premiere, CapCut, DaVinci, or Captions.AI Analytics: YouTube Studio, Meta Business Suite, VidIQ. Research: Google Trends, SEMrush, comment-mining tools AI workflow: ChatGPT or Claude for scripting and research, Dubverse, Heygen, Captions or ElevenLabs for voice and dubs, avatar and presenter tools Distribution: Google Ads, Meta Ads Manager, creator whitelisting setups GOOD TO HAVE Healthcare, health-tech, or regulated-category content experience Being a creator yourself is an added advantage Exposure to working with D2C Brands in the past

Collected minimum qualification

Graduate

Collected experience requirement

4 to 8 Years