AM Performance marketing

Practo Company Profile Practo is the world's leading, and India's first profitable, integrated healthcare platform. Founded in 2008, its mission is to make quality healthcare accessible and affordable by connecting the entire ecosystem: patients, doctors, clinics, hospitals, pharmacies, and diagnostics. The platform is a singular destination that helps consumers with finding healthcare providers, booking appointments, online consultations, getting lab tests done at home, and ordering medicines. Practo also provides software like Practo Ray and Insta to help healthcare providers—from small clinics to large hospitals—digitize their operations for more efficient care. Practo has helped over 30 Cr+ patients with 1.2L+ verified doctor-partners in 22+ countries. The company maintains high data security standards, including 256-bit encryption, HIPAA-compliant data centers, and ISO 27001 certification.123456 Senior Executive / Assistant Manager – Performance Marketing As a Senior Executive / Assistant Manager of Performance Marketing, you will be responsible for the day-to-day execution and optimization of Practo’s paid acquisition campaigns. We are looking for a hands-on specialist who is an expert in Google’s search ecosystem and possesses the analytical rigor to diagnose performance trends and suggest immediate corrective actions. Key Responsibilities: ● Execution Excellence: Lead the end-to-end setup, monitoring, and optimization of performance campaigns across Google Ads, Meta, and other digital channels. ● Search & PMax Specialist: Own the performance of Keyword Search Ads (KSA) and Dynamic Search Ads (DSA). Drive cross-channel growth by managing and scaling Performance Max (PMax) campaigns. ● Data Analytics & RCA: Regularly perform Root Cause Analysis (RCA) on campaign data to identify performance gaps. You won't just report numbers; you will provide clear action recommendations to improve KPIs. ● Budget Tracking: Closely monitor daily spends and performance metrics to ensure budgets are utilized efficiently with minimal wastage. ● Funnel Optimization: Analyze the user journey from ad impression to conversion, identifying bottlenecks and recommending improvements for landing pages and lead quality. ● Cross-functional Support: Work closely with Design and Content teams to refresh ad creatives and with the Analytics team to ensure seamless tracking via GTM and GA4. ● Reporting: Create and maintain detailed performance dashboards that provide transparency into ROI and acquisition costs. Behavioral Traits: ● Detail-Oriented: A hawk-eye for campaign settings, tracking codes, and data discrepancies. ● Ownership: A proactive "get things done" attitude with a strong sense of accountability for meeting targets. ● Curiosity: A constant desire to experiment with new ad formats, bidding strategies, and automation tools. ● Resilience: Ability to maintain focus and deliver results in a high-pressure, rapidly changing environment. Required Skills and Experience: ● 3–5 years of experience in hands-on performance marketing, ideally in a fast-paced startup or digital agency. ● Technical Mastery: Deep experience with Google Ads (KSA, DSA, and PMax) and Meta Ads Manager is mandatory. ● Analytical Mindset: Strong proficiency in Google Analytics (GA4) and Google Tag Manager. You should be comfortable "living in the data." ● Advanced Excel/Google Sheets: Expertise in using pivot tables, VLOOKUPs, and data visualization to perform deep-dive analytics and trend forecasting. ● Strategic Thinking: Proven ability to not only identify what happened in a campaign but why it happened and how to fix it. ● Tools: Familiarity with CRM tools (like LeadSquared or HubSpot) to track lead-to-sale attribution is a plus.