Vice president - Marketing

Primesoft Enterprise · Mumbai

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Last observed by our collector: 8 October 2026 at 11:59 pm IST. This is not a manual review or a confirmation from the employer.

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Collected role description

<div> Designation : Vice President ( Marketing )Location: Mumbai / Bengaluru / HyderabadExperience: 15+ YearsQualification: MBA (Marketing) preferredIndustry: IT Services / Technology Consulting / Enterprise Technology </div> <h2>Role Overview</h2> We are looking for a senior, business-oriented marketing leader with strong experience in B2B enterprise technology marketing. The ideal candidate will have a proven track record of building brands and businesses, developing marketing strategies and roadmaps, creating demand-generation engines, and directly contributing to enterprise sales, revenue and ROI. The candidate should be comfortable working with CEOs, CXOs and senior sales leadership, particularly across the US enterprise/Fortune 500 market. <h2>Key Responsibilities</h2> <ul><li style="font-size:11pt;">Define and execute the overall marketing strategy, roadmap and GTM plans aligned with business and revenue objectives.</li><li style="font-size:11pt;">Build and strengthen the brand and market positioning, including experience building a brand/business from scratch.</li><li style="font-size:11pt;">Develop industry-specific positioning and messaging across Insurance, Banking/BFSI and Healthcare.</li><li style="font-size:11pt;">Build scalable lead-generation and demand-generation engines for enterprise markets.</li><li style="font-size:11pt;">Partner with enterprise sales on strategic accounts, large pursuits, sales enablement and US/Fortune 500 opportunities.</li><li style="font-size:11pt;">Develop compelling presentations, capability decks, case studies, thought leadership and enterprise sales collateral.</li><li style="font-size:11pt;">Drive ABM, digital marketing, campaigns, events and industry initiatives to generate qualified pipeline.</li><li style="font-size:11pt;">Build the company's thought leadership and executive visibility around AI, Cloud, Digital Transformation, Data and Technology.</li><li style="font-size:11pt;">Manage marketing budgets with a strong focus on ROI, pipeline, revenue contribution, conversion and profitability.</li><li style="font-size:11pt;">Work closely with the CEO, CXOs, sales and technology leaders to drive strategic initiatives and business growth.</li><li style="font-size:11pt;">Lead internal marketing teams and external agencies/partners.</li></ul> <h2>What We Are Looking For</h2> <ul><li style="font-size:11pt;">12+ years of experience in B2B marketing, preferably in IT Services, Technology Consulting, SaaS or Enterprise Technology.</li><li style="font-size:11pt;">Strong Enterprise Sales + Marketing experience; candidates focused primarily on B2C/retail marketing will not be suitable.</li><li style="font-size:11pt;">Proven experience with US enterprise customers / Fortune 500 accounts.</li><li style="font-size:11pt;">Demonstrated success in brand building, business building and creating marketing functions/engines from scratch.</li><li style="font-size:11pt;">Strong understanding of lead generation, demand generation, sales enablement and enterprise GTM.</li><li style="font-size:11pt;">Commercial mindset with experience measuring Marketing ROI, pipeline, revenue, conversion and P&L/business impact.</li><li>Experience leading strategic plan for budling marketing structure.</li></ul>

Collected experience requirement

15 - 25 Years