Marketing Executive-Digital
Sify Technologies · Noida
Source and collection record
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Employer requisition: SIFY/4250/2024
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Collected role description
• Plan integrated B2B marketing campaign strategies and execute key programmes - with the aim of acquiring and retaining customers. • Manage the implementation, tracking and measurement of marketing campaigns on time and within budgets, and report those to management regularly • Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity • Ensure accuracy of marketing materials and provide formal sign off if necessary. Write, edit and proofread copy for promotional materials within marketing campaigns • Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels • Maintain regular measurement of the ROI of campaigns - Deliver regular reports of campaign results, including web analysis and evaluation of KPIs • Collect and use data to inform new campaigns and the evaluation of existing campaigns • Keep abreast of current trends in marketing
Collected experience requirement
5 - 6 years