BUSINESS DEVELOPMENT EXECUTIVE

Position Overview: The Business Development Executive will support the company's market outreach, institutional engagement and student-focused marketing initiatives for technology training programs. The role involves interacting with universities, engineering colleges, students, professionals and institutional decision-makers, helping expand Silicon Microsystems' presence in the technical education and skill development ecosystem. Key Responsibilities: 1. Market Research & Strategy Development: Analyze emerging industry trends in ESDM, VLSI, Embedded Systems, Industrial Automation, Artificial Intelligence and IoT. Identify potential academic institutions, training partners and individual learners for certification programs and skill development initiatives. Support the development and execution of marketing and outreach strategies to promote training courses and technology programs. Conduct competitor analysis and market research to identify new growth opportunities. 2. Engagement with Academic Institutions: Assist in outreach and relationship building with universities, engineering colleges and training institutions. Support organization of presentations, seminars, webinars and campus workshops to showcase Silicon Microsystems' training programs. Engage with students, faculty members and institutional leadership to generate leads and program participation. 3. Promotional & Sales Support: Promote certification programs, training courses and skill development workshops to students, professionals and institutions. Assist in designing and implementing B2B (Institutional) and B2C (Student/Professional) marketing campaigns. Work closely with the business development and sales teams to generate leads, nurture prospects and support program enrollments. Maintain lead databases and assist in follow-up with prospective participants. 4. Event Management & Brand Representation: Support participation in education fairs, skill development expos, technology symposiums and campus engagement events. Assist in planning and execution of hackathons, skill development boot camps, technical workshops and faculty development programs. Represent Silicon Microsystems in academic and industry events when required. 5. Digital Marketing & Content Development: Assist in developing brochures, blogs, whitepapers, newsletters and marketing collaterals to promote training solutions. Support social media campaigns, email marketing initiatives and digital lead-generation strategies. Work with the internal marketing team to enhance online visibility and outreach for training programs. 6. Customer & Partner Engagement: Collect feedback from students, faculty members and academic partners to improve program offerings. Support collaborations with training partners, industry stakeholders and government skill development initiatives. Maintain professional communication with prospective participants and institutional contacts. Educational Qualification: MBA in Marketing, Business Development or related specialization Background in Engineering or Technology domains (preferred but not mandatory) Marketing & Business Development Skills: Strong interest in technical education, skill development and professional training ecosystems. Basic understanding of B2B and B2C marketing strategies. Ability to communicate value propositions effectively to students, faculty and institutional decision-makers. Digital & Content Marketing Skills: Familiarity with social media marketing, digital campaigns and email outreach tools. Ability to assist in developing marketing content and promotional materials. Personal Attributes: Strong communication and interpersonal skills. Self-motivated, proactive and eager to learn. Ability to work in a dynamic and fast-paced environment. Willingness to travel for academic outreach and institutional engagements when required. Experience: 0 – 2 Years Fresh MBA graduates with strong communication and marketing interest are encouraged to apply. Prior involvement in college clubs, marketing activities, event management, technical fests, entrepreneurship cells or student leadership roles will be an added advantage. Compensation: Annual Cost to Company (CTC) ₹3,60,000 per annum (including performance-based incentives) The compensation structure includes: Fixed salary components paid monthly as per company payroll policies. Performance-linked incentives based on business development and revenue achievements. Approved travel and communication expense reimbursements as per company policies. Probation Period: The selected candidate will undergo a probation period of nine (9) months from the date of joining. Why Join Silicon Microsystems?: Gain hands-on experience in technical marketing, skill development and education technology initiatives. Opportunity to interact with industry experts, academic leaders and aspiring engineers across India. Work in a technology-driven environment at the intersection of education and innovation. Build practical experience in business development, marketing strategy and institutional partnerships. Attractive incentive structure for high-performing individuals. Apply: If you are passionate about technical education, skill development and professional training, we invite you to apply and grow with Silicon Microsystems.