Area Sales Manager - Agra

Key Responsibilities Sales & Revenue Growth Achieve monthly, quarterly, and annual sales targets for the assigned territory across dealer and project channels. Drive volume, value, and product mix optimization aligned with business objectives. Identify and convert new business opportunities including untapped towns, key accounts, and project pipelines. Dealer & Channel Management Develop, onboard, and manage a high-performing dealer/distributor network. Ensure dealer profitability, engagement, and adherence to company policies. Monitor primary and secondary sales, stock levels, and billing efficiency. Market Development & Expansion Design and execute territory penetration strategies including gap-town mapping and coverage optimization. Drive structured market development initiatives such as dealer meets, influencer engagement programs, and promotional campaigns. Strengthen presence in new and emerging markets within the territory. Customer & Stakeholder Engagement Build and maintain strong relationships with architects, contractors, builders, and institutional customers. Conduct regular site visits and actively track project stages to maximize conversion rates. Ensure high levels of customer satisfaction through proactive issue resolution and service coordination. Team Leadership & Performance Management Lead, coach, and mentor field sales executives to achieve individual and team targets. Conduct weekly/monthly performance reviews with actionable insights and improvement plans. Drive a performance-driven culture with clear KPIs and accountability. Market Intelligence & Reporting Track competitor activities, pricing trends, and customer buying behavior; provide actionable insights to management. Maintain accurate and timely reporting via CRM systems including daily call reports, pipeline updates, and tour plans. Use data-driven insights for forecasting, planning, and decision-making. Execution Excellence Ensure proper product display, branding, and visibility at dealer and retail outlets as per company guidelines. Coordinate with cross-functional teams (logistics, supply chain, marketing, finance, technical support) for seamless execution. Monitor adherence to company SOPs, compliance standards, and operational efficiency. Role Specifications Experience: 5–9 years in channel sales, retail sales, or project sales (preferably in building materials, construction products, or similar industries). EDUCATION: MBA / Graduate in Business, Marketing, or related discipline. Territory Coverage: Willingness to travel extensively within the assigned geography. Reporting: Reports to Regional Sales Manager / Zonal Head. Tools & Systems: Hands-on experience with CRM platforms, MS Excel, and sales reporting tools. Desired Candidate Profile Proven track record of achieving or exceeding sales targets in competitive markets. Strong experience in dealer/distributor management and channel development. Exposure to project sales and handling stakeholders like architects, contractors, and builders. Excellent negotiation, influencing, and relationship management skills. Strong analytical mindset with the ability to interpret data and derive actionable insights. Self-driven, result-oriented, and capable of working in dynamic and fast-paced environments. High level of ownership, accountability, and problem-solving ability. Key Competencies Technical Competencies CRM systems usage (Salesforce, SAP, Zoho, or equivalent) Sales forecasting and pipeline management Data analysis (Excel dashboards, reports) Territory mapping and coverage planning Functional Competencies Channel management & dealer development Retail & project sales execution Market expansion and demand generation Pricing strategy and margin management Business Competencies Financial acumen (revenue, margins, ROI) Market intelligence and competitor analysis Strategic planning and execution Customer lifecycle management Leadership Competencies Team leadership and capability building Performance management and coaching Decision-making under uncertainty Stakeholder management and cross-functional collaboration Behavioural Competencies Strong communication and interpersonal skills Negotiation and influencing ability Ownership and accountability Adaptability and resilience Customer-centric mindset Success Metrics Achievement of sales targets (volume, value, and product mix) Expansion of dealer network and market coverage Growth in secondary sales and channel efficiency Conversion rate of project opportunities Improvement in dealer satisfaction and retention Accuracy and timeliness of CRM reporting Team productivity and performance improvement Market share growth within the assigned territory Role details Location Agra, Uttar Pradesh, India Posted Mar 30, 2026 Seniority Senior Skills Sales Channel Sales Hiring process 1 AI Video Interview More from Somany Ceramics Tiles Executive-Field Marketing (Bahadurgarh) Bahadurgarh Executive-Field Marketing (Dehradun) Dehradun Executive-Field Marketing (Lucknow) Lucknow Zonal Manager – Project Sales_Chandigarh Chandigarh Area Sales Manager – Project Sales | Chennai Chennai