Digital Growth Specialist

Experience Level: 2–4 years of hands-on experience Employment Type: Full-Time Job Purpose We are seeking a data-driven, agile Digital Growth Specialist to execute and scale our multi-channel user acquisition strategies. In this role, you will bridge the gap between high-performing paid media and next-generation organic visibility. You will spend roughly 40% of your time managing, optimizing, and scaling paid advertising campaigns, and 60% of your time building and executing our organic footprint across Generative AI search engines (GEO/AEO) and traditional search platforms. ------------------------------ Key Responsibilities & Role Description 1. Paid Campaigns & Performance Marketing (20% Focus) Campaign Support: Help execute LinkedIn and Google Ads campaigns managed by the SEO/AEO Specialist, including ad copy, landing page content, and audience setup. A/B Testing & Optimization: Continually test ad copies, creative assets, and landing pages to improve Click-Through Rates (CTR) and Conversion Rates while lowering cost per lead. Audience Management: Build, refine, and maintain retargeting funnels, custom target audiences, and lookalike segments across platforms. Budget Tracking: Manage daily and monthly ad spend allocation efficiently to prevent over/under-spending while hitting pipeline targets. 2. AEO & GEO Strategy Implementation (80% Focus) AI Search Optimization: Implement tactical optimizations to ensure our brand, services, and insights are cited and recommended by AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Off-Site Presence: Build and manage Techjays' presence on the platforms AI engines cite most, including Reddit and Quora (following our leadership community plan and each community's rules), Medium, SlideShare, and LinkedIn. Citation-Ready Content: Write blogs, case studies, and industry use-case pages that match conversational search prompts. Ghostwrite content in our executives' authentic voice, following our messaging playbook. Technical & Schema Maintenance: Partner with the SEO/AEO Specialist to deploy and maintain advanced structured data and schema.org markups to make our website highly readable for generative AI crawlers. Content Restructuring: Audit and structure site content (using FAQs, tables, and structured fragments), keeping our company information consistent across them, to match conversational search prompts and secure "direct answer" placements. Brand Signal Auditing: Monitor and optimize off-site footprints (PR, B2B Directories, review aggregators, forums) to positively influence the data pools that LLMs use to evaluate our brand. AI Visibility Tracking: Run regular prompt testing across AI engines to track when and how Techjays and our competitors appear, and which sources get cited. 3. Analytics & Reporting & Synergies Cross-Channel Synergies: Mine keyword data from high-performing paid ads, Reddit and Quora discussions, and sales conversations to recommend immediate AEO content priorities, ensuring both channels work in lockstep. Performance Dashboarding: Maintain clean attribution models and generate weekly reports mapping out lead volume, referral traffic, off-site activity, and emerging AI Share of Voice (SoV).