Social Media Specialist

Job Description. Our key businesses: allergy, autoimmunity, and systems. This role will be part of the Global Downstream Marketing team. This role will focus on executing social media campaigns for B2B and B2C audiences. The Social Media Specialist will manage day-to-day campaign execution, paid media management, and reporting, ensuring that content and ads are delivered on time, on brand, and optimized for performance. Work closely with the Social Media Specialist to implement, manage, and optimize paid and organic social media campaigns, ensuring alignment with business goals. Provide insights and recommendations to improve ROI, engagement, and campaign effectiveness. Support the Social Media Specialist in preparing reports for stakeholders and leadership. Stay current on social media best practices, trends, and platform updates to inform campaign execution. Contribute ideas for testing and improving social media campaigns. Be available during off-hours to participate in meetings with team members based in the US and Europe. Education . Bachelor’s or Associate’s degree in digital marketing, marketing, or a related field. Experience . 3-5 years of experience in social media or digital marketing. Experience building, implementing, and scaling impactful social media programs (organic and paid). Familiar with social media KPIs/analytics and ability to interpret performance data. Proficient using Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager, YouTube, and various social ad platforms. Proven track record of creating, optimizing and reinventing campaigns to constantly improve results. Experience with analytics tools (e.g. PowerBI, Adobe Analytics). Hands-on experience with social media management tools (e.g., Sprinklr). Basic knowledge of creative requirements for paid media (ad specs, best practices). Preferred. Experience executing campaigns in global or multi-regional context. Familiarity with SEO and content marketing strategies. Enthusiasm for testing, learning, and staying on top of digital trends. undefinedKnowledge, Skills, AbilitiesExcellent English written and verbal communication skillsExcellent organizational skills with the ability to manage multiple campaigns simultaneouslyAbility to effectively present to business partnersStrong time management, organizational, planning and prioritization skillsUse data and dashboards to inform our team with keen insights on improving KPIsTeam player with a positive attitude who is prepared to go the extra mile to accomplish business objectivesAttention to detail.