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Performance Marketing Executive

Webandcrafts · Koratty

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Employer requisition: WAC-DM-PER-6490

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Collected role description

Official Webandcrafts opening listed on the first-party public jobs surface. Department: Digital Marketing. About: Webandcrafts is a leading digital solutions provider, offering cutting-edge services in software development, Digital Marketing, Branding, and Experience Design. We help brands build a strong digital presence with innovative technology solutions. Responsibilities: - Assist in planning, executing, and optimizing performance marketing campaigns across digital platforms. - Support paid advertising campaigns on platforms such as Google Ads and Meta Ads. - Monitor campaign performance and prepare regular performance reports. - Conduct keyword research, audience research, and competitor analysis. - Assist in budget tracking and campaign optimization activities. - Collaborate with internal teams to support lead generation and brand awareness initiatives. - Analyze campaign metrics and provide insights for performance improvement. - Stay updated with the latest digital marketing trends, tools, and best practices. Requirements: - 0–1 year of experience in Performance Marketing or Digital Marketing. - Basic knowledge of Google Ads, Meta Ads, and digital marketing concepts. - Understanding of audience targeting and campaign optimization techniques. - Familiarity with analytics tools such as Google Analytics is an added advantage. - Strong analytical and problem-solving skills. - Excellent written and verbal communication skills. - Ability to work collaboratively in a fast-paced environment. - Qualification: MBA / BBA / B.Tech / M.Tech or equivalent. Join The Team: Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.

Collected minimum qualification

- 0–1 year of experience in Performance Marketing or Digital Marketing. - Basic knowledge of Google Ads, Meta Ads, and digital marketing concepts. - Understanding of audience targeting and campaign optimization techniques. - Familiarity with analytics tools such as Google Analytics is an added advantage. - Strong analytical and problem-solving skills. - Excellent written and verbal communication skills. - Ability to work collaboratively in a fast-paced environment. - Qualification: MBA / BBA / B.Tech / M.Tech or equivalent.

Collected experience requirement

0 - 1 years