PMT - Market Analyst (Shoes-Delhi)
Walkaroo · Delhi
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Employer requisition: 1119
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Collected role description
Job Description: We are looking for a Market Survey Executive with strong knowledge of sports shoes, sneakers, sandals , and the overall footwear market . The ideal candidate should have good understanding of product features, pricing, competitors, customer preferences, and market trends . This role will support the Product Management and Marketing teams by providing accurate and timely market intelligence in North Region. Location: NORTH Region - Delhi/ UP Key Responsibilities: A. Market Survey & Analysis Conduct regular market visits across assigned territories. Collect data on competitor products, prices, new launches, offers, and trends . Track best-selling articles and fast-moving designs in sports shoes, sneakers, and sandals. Monitor seasonal demand , regional preferences, and customer buying behavior. Identify gaps and opportunities in the existing product range. B. Product Knowledge & Evaluation Understand technical aspects of footwear: Upper materials Sole types (EVA, TPR, Phylon, Rubber, etc.) Construction methods (cemented, strobel, direct-injection) Comfort and performance features Evaluate competitors’ designs and specifications. Provide product feedback and suggestions for new development. C. Marketing & Merchandising Inputs Study retail display, branding, packaging, and marketing activities of competitors. Collect information on discounts, schemes, offer periods . Update the team on market shifts and emerging categories (casual sneakers, athleisure, kids’ sports, etc.). D. Reporting & Documentation Prepare daily/weekly market visit reports with data, photos, and competitor samples. Maintain price comparison sheets and trend analysis reports. Share consolidated insights for product planning and launch decisions . Mandatory Skills Strong knowledge of footwear products , especially sports shoes, sneakers & sandals. Understanding of market dynamics, retail structure, and consumer preferences . Basic understanding of footwear production process, materials, and components . Good observation skills and ability to analyse data. Ability to communicate insights clearly to product and category teams. Educational Qualification Minimum: Diploma / Degree Added advantage: Diploma in Footwear / Retail Management Experience 0–3 years in footwear market survey, product development, merchandising, or retail . Freshers with strong product interest and market knowledge can also apply. Personal Qualities Passion for footwear and fashion trends Strong communication and interpersonal skills Energetic, self-driven and comfortable with extensive field visits Ability to work independently and meet timelines Key Deliverables Weekly market survey report Competitor price & product analysis Market trend updates Suggestions for new product development Insights for category planning & launch calendar
Collected experience requirement
0-3 years