Senior Manager - Marketing

Brand Planning and Brand Management · Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand Lead · Implement all the ATL and BTL activities in order to showcase every property on air to the consumer, advertiser and trade · Support the Group Head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase · Steering key strategic interventions in regions aimed at driving business objectives Execution · Managing conversations with the agency and briefing them on the campaign and communication plan · Vendor selection · Preparing a brief for the programming and presentation team · Provide constant support to the Sales team by trade marketing support and product integrations Budget allocation & cost effectiveness · Ensure cost savings and increasing perception by maximizing alliances and partnerships · Strike alliances and barter deals to ensure maximum touch points with the consumer · Allocating the budget with accordance to the Brand Lead · Analyzing the value add of the brand campaigns Plan and implement Go to market strategy with experience in handling 360 degree marketing mix – TV, Print, Digital, On-ground activations etc. • Brand Custodian for Zee Tamil – Responsible for channel positioning and increasing brand power scores, top of mind and other brand equity measures. • Own slots of the channel with an up-to-date understanding of shows in the slot by liaising with programming team and maximize reach through various marketing initiatives by deploying the optimal marketing mix and constantly innovate the 360-degree marketing mix • High quality sales support – Ideation till execution of Brand Integrations, Sponsorships, sales pitch presentations etc with superior speed and co-ordination with programming and sales team • Working closely with internal Promo teams, external creative and digital agencies to deliver high quality communication which enhances consumer experience and affects brand value positively • Continuously Track and analyse reports by working closely with research & insights team to gain insights about consumer interaction with the channel and convert insights into actions to create positive brand outcome