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Senior Manager - Retail Sales

Zee Entertainment Enterprises Limited · Pune

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Employer requisition: 5699

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Collected role description

Drive advertisement revenue from retail and local advertisers through effective customer acquisition, retention, and cross‑selling strategies Identify and develop new business opportunities by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue Generate incremental revenue by selling premium ad inventory, high-impact formats, sponsorships, and special retail-led properties Expand and strengthen the active base of retail advertisers on ZEE channels and platforms ahead of competition Design customized sales pitches and media solutions aligned with each retailer’s business objectives, budgets, and target markets Provide consultative, solution-based selling by recommending the right channels, ad placements, and campaign formats Conduct pricing discussions and negotiations with clients and agencies to ensure deal closure and optimal revenue realization Track market trends, local retail insights, seasonality, and competitor activity to support selling strategies and business growth Build and maintain strong relationships with retail clients, brand owners, and agency stakeholders to ensure repeat business Collaborate with internal teams (Programming, Ad Operations, Finance, Marketing) to ensure smooth execution and timely closure of campaigns

Collected experience requirement

5-10 years