Assistant Manager- Strategy & Insights

Zee Entertainment Enterprises Limited · Mumbai

Source and collection record

Last observed by our collector: 9 October 2026 at 12:30 am IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 5668

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Collected role description

Main Purpose of the position / Key responsibility areas · Research and Consumer In-sighting o Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting. o Audit the FPC - ensuring all factors are considered and SOPs are followed. · Marketing Support and Launch Planning: o Provide the inputs for relevant marketing support to enhance brand performance. o Strategies, execute and evaluate Movie Premiere/ channel launches. · Programming/ Scheduling Support: o Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation. · On-Air Strategy: o Plan On-air elements, provide insights to better on-air efficiencies. Co-ordinate with multiple teams for smooth functioning of the Channel.