Associate Director - Sales

Job Purpose The Group Head – Sales will be responsible for driving linear advertising revenue across Corporate / Key Accounts and media agencies in the designated region for a designated channel(s). Reporting to the Vice President – Sales, the role focuses on strengthening senior‑level client relationships, executing regional sales strategies, and maximizing revenue from the company’s linear television inventory while positioning the organization as a strategic media partner. Key Responsibilities- Drive linear ad sales across television inventory including spot sales, sponsorships, integrations, and customized brand solutions Execute region‑specific sales strategies in line with overall revenue goals Manage and grow revenue from assigned Corporate brands and key media agencies Deliver aggressive quarterly and annual revenue targets with a consistent focus on growth and profitability Identify incremental monetization opportunities across key properties, programming blocks, and marquee events Client Management- Own and grow relationships with senior stakeholders at advertiser and agency levels Develop a strong understanding of client business objectives, marketing challenges, and audience needs Position the company’s linear offerings as effective, insight‑led solutions aligned to advertiser goals Ensure high levels of client satisfaction through proactive engagement and seamless post‑sale execution