Assistant Manager / Manager - CLM

Zee Entertainment Enterprises Limited · Mumbai

Source and collection record

Last observed by our collector: 9 October 2026 at 12:30 am IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 5554

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Collected role description

We are looking for Manager – CLM to drive customer lifecycle marketing initiatives for Zee 5 . The role involves planning, executing, optimizing, and analyzing multi-channel campaigns aimed at improving engagement, retention, and customer lifetime value. This is a hands-on role requiring strong analytical skills, ownership mindset, and the ability to work cross-functionally in a fast-paced environment. Key Responsibilities Create and manage channel marketing campaigns for Zee 5 Independently execute campaigns and proactively optimize them based on performance. Ensure campaigns are set up and delivered as per target groups defined by the CLM team. Track campaign efficiency and implement learnings through robust optimizations. Measure, track, and improve Customer Lifetime Value (CLV) . Work cross-functionally with relevant teams to ensure end-to-end campaign execution. Monitor campaign delivery, performance, and margins to ensure targets are met. Analyze key variables and provide optimization recommendations to the CLM team. Conduct post-campaign analysis and share actionable insights with the marketing team. Manage multiple campaigns simultaneously with strong organizational skills. Prepare and present weekly, monthly, and quarterly reports with actionable insights. Key Skills & Requirements Strong passion for understanding user behaviour and Zee 5’s content ecosystem. Basic understanding of CLM / CRM concepts. Experience with tools like CleverTap, Zoho CRM, Mixpanel is a plus. Excellent verbal and written communication skills. Ability to work effectively both independently and within a team. Strong problem-solving mindset with the ability to analyze large datasets. Advanced proficiency in Microsoft Excel and analytical techniques. Diligent, detail-oriented, and driven with a proactive, can-do attitude.