Associate Director/Director - Strategy & Insights and Marketing , Zee Zest
Zee Entertainment Enterprises Limited · Mumbai
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Employer requisition: 5513
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Collected role description
.Consumer insights & Analytics for Cluster · Provide insights to Programming, marketing teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions · Tracking viewership pattern on regular basis and identifying any changes that are driving viewership growth. · Support cross functional teams in evaluating feasibility of potential program formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams · Promo planning and post launch promo efficiency evaluation. Strategic planning · Define the vision and goal of the cluster and aligning all key stakeholders on the same · Driving projections for the current and next year · Building content and cluster strategy plans along with channel teams and driving the implementation Update the key stakeholders on the cluster health and content viewership Operations management · Oversee FPC created by the market research team in conjunction with the programming and marketing team . Liasioning with marketing, OAP & content, finance to drive cluster operations Brand planning- Zee Zest · Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns · Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums · Finalization of the launches and brand sustenance activities in coordination with the business heads · Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year · Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases · Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand Liasioning & Conceptualization · To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception · Cost effective and ROI driven media planning & buying activities · Ensure support from the sales team · Constant innovation in terms of media and marketing strategies to keep ahead of competition Execution · Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns · Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities Budget allocation & cost effectiveness · Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities · Analysing the value add of the campaign