Associate Director - Sales
Zee Entertainment Enterprises Limited · Mumbai
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Employer requisition: 5504
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Collected role description
Job Title Group Head – Network IP (Digital + Linear ++) & Concept Sales Role Overview We are seeking a senior, results-driven Group Head – Network IP (Digital + Linear ++) & Concept Sales to lead and scale our digital-first revenue portfolio. This role demands deep expertise in concept selling, IP monetization, and content-led solutioning , with ownership of large-scale partnerships and annual revenue targets. The ideal candidate brings a strong sales leadership background , a sharp understanding of content ecosystems, and the ability to translate brand objectives into high-impact, monetizable IPs. Prior experience in content or production is a strong advantage. Key Responsibilities Revenue Leadership & Business Growth · Own and deliver annual and multi-year revenue targets for Network IPs · Lead end-to-end sales strategy for concept-led and IP-driven offerings · Drive large-ticket, long-term partnerships with brands, agencies, and media partners · Identify new revenue streams across Digital, OTT, Social, Influencer, TV and on-ground ecosystems Concept & IP Monetization · Lead the monetization of original IPs, creator-led properties, and digital content franchises · Shape and sell bespoke, insight-led concepts aligned with brand and business objectives · Convert complex brand briefs into scalable, repeatable IP solutions · Champion integrated solutions across OTT, You Tube, Social media, Influencers, TV and experiential formats Content, Production & Cross-Functional Leadership · Partner closely with content, production, and creator teams to ensure commercial viability · Guide teams to deliver story-first, platform-native brand integrations · Possess a strong working knowledge of production workflows, budgets, timelines, and deliverables · Act as a strategic bridge between creative vision and business outcomes Client & Stakeholder Management · Build and nurture senior-level relationships with CXOs, CMOs, brand heads, and agency leadership · Drive client retention, repeat business, and IP extensions · Lead high-stakes presentations, negotiations, and deal closures · Serve as a trusted strategic partner to clients, beyond transactional sales Market Intelligence & IP Strategy · Track and anticipate digital content trends, creator economy shifts, and branded IP formats · Monitor competitive activity across digital studios and content platforms · Identify white spaces for new IP creation, category expansion, and monetization Team Leadership · Lead, mentor, and grow a high-performing sales team · Set clear KPIs, review performance, and enable capability building · Foster a culture of collaboration between sales, content, and production
Collected experience requirement
8-12 years