Associate Director - Marketing

Brand Planning: · Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing. · Strong knowledge of and working experience with leveraging social media as a prime marketing medium. · Create Viral & market first innovative Social and PR campaigns for digital & social mediums. · Finalization of the launches and brand sustenance activities in coordination with the marketing & business heads. · Work closely with the programming and consumer research & insights teams for developing the annual brand calendar · Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases · Understanding social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand. Trade engagement with Ad Sales, Distribution sales clients and other stakeholders. · To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception · Cost effective and ROI driven media planning & buying activities · Ensure support to the sales team for revenue maximization. Constant innovation in terms of media and marketing strategies to keep ahead of competition · Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns. Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities. · Responsible for finalizing the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities Conducting value analysis.