Senior Manager – Strategy & Insights
Zee Entertainment Enterprises Limited · Mumbai
Source and collection record
Last observed by our collector: . This is not a manual review or a confirmation from the employer.
Employer requisition: 5329
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Collected role description
Consumer Insights & Analytics Analyse large number datasets using Yumi, BARC, Excel (advanced formulas), and other analytics tools. Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams. FPC planning & execution: Analyse NPT dayparts, competitive segmentation, and identify strategies to boost ratings. Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential. Working on business presentations. Smooth co-ordination with operations and cross-functional teams to ensure alignment, efficiency, and shared objectives Project Leadership & Innovation Working on key projects and innovations that would increase the % network share Optimize promo planning on home channel through strategic insights. Build and deploy proprietary data models that will increase business efficiency and effectiveness Competitor & Media Analysis Keeping track of TVR ratings for various genres and competitor channel programs Keep up-to-date with industry changes, case studies and regulatory impacts through internal and external networks
Collected experience requirement
6-12 years