Specialist, Performance Marketing

ZoomRx · Chennai

Source and collection record

Last observed by our collector: 9 October 2026 at 12:31 am IST. This is not a manual review or a confirmation from the employer.

Job type and experience labels are automated discovery categories. The employer determines eligibility. Original experience wording was not retained separately; check the current employer page.

How sourcing and classification work · Report a discrepancy

Your application evidence checklist

Mark the statements you can support after reading the employer source. This checklist stays on this page; it does not score your eligibility or submit an application.

Attendance and availability: I checked the employer page for work location, office attendance, start date and duration.Current requisition: I checked the current employer requisition and its application requirements.

0 of 2 checks marked. Keep unresolved requirements as questions for the employer.

Collected role description

<p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">About ZoomRx<p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">We dare to be different. We help leading biopharmaceutical companies answer questions no one else can—blending life sciences expertise, cutting-edge technology, and data-driven insights to unlock breakthroughs that improve lives. We make life sciences breakthroughs, break through. Our greatest asset is our people — a community of talented, driven individuals passionate about making an impact. In our flat structure, everyone is encouraged to take risks, learn, and grow. Learn more about the work we do at the ZoomRx blog: <a href="https://www.zoomrx.com/blog" target="_blank" rel="noreferrer noopener">https://www.zoomrx.com/blog</a><a href="https://www.linkedin.com/safety/go/?url=https://www.zoomrx.com/blog&urlhash=hRuq&mt=kt33q7J43mtBlyPPQNDBrKJ0272Whii36jf7r0NE5gvdxTt9KwOpMiE25UwHAac1FPpFGRe_dYEuR5Zk04z3oD4DRIk&isSdui=true" style="line-height:1.15;margin:0px;padding:0px;background:rgba(0,0,0,0) none repeat scroll 0% 0%;color:rgb(10,102,194);border:0px;vertical-align:baseline;font-weight:600;" target="_blank" rel="noreferrer noopener"></a><p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> <h2>The opportunity</h2>As Performance Marketing Specialist, you will own ZoomRx's paid acquisition, third-party media, and email operations — the systems that turn budget into pipeline. This role has two dimensions. First, you will operate as the day-to-day owner of one specific product line's demand engine (product line to be assigned by the Head of Marketing at start), meaning you carry that line's paid media plan, third-party partnerships, email nurture, and reporting end-to-end. Second, you will provide performance-marketing execution and infrastructure across three ZoomRx businesses: Marketing Asset Testing (MAT), Decision Sciences, and Qualitative Research.<p style="margin:0px;padding:0px;border:0px;vertical-align:baseline;background-image:none;background-position:0% 0%;background-size:auto;background-repeat:repeat;background-attachment:scroll;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">This is a builder role, not a maintainer role. You will establish the measurement frameworks, testing disciplines, and optimization playbooks that let ZoomRx move from relationship-driven growth to systematic, AI-augmented demand generation. <h2>Responsibilities</h2><h2>Paid media strategy & execution — LinkedIn, Google, Meta (30%)</h2> • Own end-to-end paid media campaigns across LinkedIn Ads, Google Ads (Search, Display, YouTube, Performance Max), and Meta Ads — establishing campaign structures, audience targeting, bidding strategies, budget allocation, and reporting cadence. • Design and execute account-based advertising campaigns targeting specific pharma accounts, coordinating with Product Owners, the Marketing Manager (Life Sciences), and Account Owners on messaging and timing. • Launch and standardize paid media operations across product lines with consistent tracking, naming conventions, UTMs, and performance measurement. • Pilot new channels (e.g., Bing Ads, industry publications' native placements) to diversify the media mix and identify incremental lead sources.<h3>Third-party media — eBlasts, newsletters, webinars, syndication (10%)</h3> • Manage relationships and campaigns with life sciences publication partners including FiercePharma, PM360Online, PharmaExec, Endpoints News, STAT News, and PharmaVoice — negotiating rates, managing contracts, and evaluating lead quality. • Coordinate sponsored content, eBlast campaigns, webinar partnerships, and content syndication programs. Own contract-to-lead-integration: contracts, content delivery, lead specifications, and downstream integration with HubSpot/Salesforce. Email marketing operations — Mailchimp & HubSpot (40%) • Own execution of email marketing programs across Mailchimp (transactional and one-off sends) and HubSpot (workflows, nurtures, lifecycle emails) — from list segmentation and template setup through send, deliverability, and reporting. • Design and maintain evergreen nurture workflows for each product line, including your assigned line — with branch logic, suppression rules, engagement scoring, and MQL promotion to Salesforce. • Own deliverability, list hygiene (bounces, unsubscribes, re-engagement), and compliance (CAN-SPAM, GDPR, unsubscribe governance) across both platforms. • Partner with the Marketing Ops & Analytics Manager on lead scoring calibration, MQL definition, and PAM handoff SLAs.<h3>Product-line ownership + AI-native optimization (20%)</h3> • Own one specific product line as its dedicated performance-marketing DRI (line assigned by Head of Marketing at start) — carry the quarterly plan, weekly status, and monthly performance narrative for that line. • Leverage AI-powered advertising platforms (Google Performance Max, LinkedIn Predictive Audiences, Smart Bidding) alongside Claude / Claude Skills / Cowork to accelerate creative iteration, audience research, and reporting.Document AI optimization playbooks and standard processes so the whole Marketing team compounds on your work. <h2>What you'll bring</h2><h3>Required experience & skills</h3> • 3+ years in B2B performance marketing with hands-on campaign management across LinkedIn Ads, Google Ads, and Meta Ads, plus third-party content syndication or media partnerships. Life sciences, healthcare, or B2B SaaS preferred. • Deep platform expertise in LinkedIn Campaign Manager (Matched Audiences, Lead Gen Forms, Conversion Tracking) and Google Ads (Search, Display, Remarketing, YouTube, Performance Max, Smart Bidding). Meta Ads Manager comfort strongly preferred. • Email operations depth in Mailchimp and HubSpot — list management, template building, workflow / journey design, deliverability, and engagement reporting. You are comfortable owning a send end-to-end. • Vendor management coordinating with media partners, negotiating rates, managing contracts, and evaluating third-party lead quality and ROI. • Analytics and attribution using Google Analytics 4, UTM tracking, conversion event setup, and CRM integration (HubSpot / Salesforce) to connect marketing spend to pipeline outcomes across channels. • AI-native operator — using Claude, Copilot, or ChatGPT in daily performance-marketing work today, with concrete examples of what has changed.<h3>Growth areas (we will help you develop these)</h3> • B2B copywriting for ad copy, sponsored content, and eBlast messaging that speaks to pharma / biotech buyer pain points. • Strategic reporting translating performance data into narrative insights and recommendations for the Head of Marketing and Product Owners. • Budget allocation optimizing spend across owned and third-party channels with clear ROI justification for each line.<h3>Preferred qualifications</h3> • Experience marketing life sciences market research, analytics, or consulting services (MAT, Decision Sciences, or Qualitative Research familiarity is a plus). • ABM familiarity — LinkedIn Account Targeting, Google Customer Match, Demandbase, or 6sense. • HubSpot deeper depth — landing pages, forms, lifecycle stages, workflow branching, and lead scoring.<h2></h2><p style="margin:0px;padding:0px;border:0px;font-size:14px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">What we offer:<ul style="margin:0px 0px 0px 16px;padding:0px 0px 0px 18px;border:0px;font-size:14px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;line-height:1.42857;color:rgba(0,0,0,0.9);"><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Unlimited Paid Time Off</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Wellness Holidays</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Paid Parental Leave</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Decentralized Learning & Development</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Team-Specific Learning Opportunities</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Higher Education Benefit</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Office Parties & Engagement Activities</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">Flexible Work Options</li><li style="margin:0px 0px 0px 16px;padding:0px;border:0px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;">And more!</li></ul><p style="margin:0px;padding:0px;border:0px;font-size:14px;vertical-align:baseline;background:rgba(0,0,0,0) none repeat scroll 0% 0%;line-height:1.42857;color:rgba(0,0,0,0.9);font-family:'-apple-system', 'system-ui', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;">

Collected experience requirement

3 - 6 Years