Customer Marketing Manager

Zycus is looking for a Customer Marketing Manager who is passionate about creating exceptional customer experiences and helping customers become advocates for our brand. In this role, you will work closely with Customer Success, Sales, Product Marketing, and Marketing teams to execute customer engagement programs, create compelling customer stories, support advocacy initiatives, and drive customer expansion campaigns. If you enjoy building relationships, telling customer success stories, and working in a fast-paced B2B SaaS environment, we'd love to hear from you. Key Responsibilities Customer Engagement Execute customer engagement programs that improve customer satisfaction and loyalty. Work with Customer Success teams to identify happy customers for advocacy opportunities. Support customer communication initiatives throughout the customer lifecycle. Customer Advocacy Manage customer testimonials, case studies, success stories, and review programs (G2, Gartner Peer Insights, Capterra, etc.). Build relationships with customers who can participate in references, webinars, and marketing campaigns. Help maintain a customer reference database for Sales teams. Customer Marketing Campaigns Plan and execute email and digital campaigns targeted at existing customers. Partner with Product Marketing to promote new features, product updates, and adoption campaigns. Support cross-sell and upsell marketing initiatives for existing customers. Customer Stories & Content Create customer case studies, blogs, videos, and success stories. Coordinate with internal stakeholders to collect customer feedback and business outcomes. Assist in developing customer-focused marketing assets. Customer Events Support customer participation in webinars, user groups, roundtables, and industry events. Coordinate speaker preparation and customer communications for marketing events. Help organize customer appreciation initiatives and engagement programs. Analytics & Reporting Track campaign performance, customer engagement metrics, and advocacy program success. Measure customer participation and marketing impact using CRM and marketing automation tools. Share insights and recommendations to improve customer marketing initiatives. Required Qualifications 3–7 years of experience in Customer Marketing, Customer Success Marketing, Customer Engagement, Lifecycle Marketing, or B2B Marketing. Experience working in B2B SaaS, Enterprise Software, or Technology companies. Strong written and verbal communication skills. Experience creating customer-facing marketing content such as case studies, blogs, emails, or success stories. Ability to work cross-functionally with Sales, Customer Success, Product Marketing, and Product teams. Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, etc.). Strong project management and stakeholder management skills. Preferred Skills Experience with customer advocacy or reference programs. Exposure to customer events, webinars, or community marketing. Understanding of customer lifecycle marketing and retention strategies. Knowledge of AI-powered marketing tools is a plus. Procurement or Source-to-Pay industry knowledge is preferred but not mandatory. What You'll Get Opportunity to work with industry-leading AI-powered procurement technology. Exposure to global enterprise customers across North America, EMEA, and APAC. Work alongside Sales, Customer Success, Product, and Marketing teams on high-impact initiatives. Competitive compensation and benefits. A collaborative culture focused on learning, ownership, and career growth. Why Join Zycus? Work with one of the world's leading Source-to-Pay technology companies. Help build customer success stories around Merlin AI , our AI-powered procurement platform. Gain experience marketing to Fortune 1000 enterprise customers. Be part of a fast-growing global marketing team driving customer engagement and business growth. Build your career in enterprise SaaS marketing with opportunities to learn and grow. About Zycus Zycus is a global leader in AI-powered Source-to-Pay (S2P) procurement software, helping Fortune 1000 organizations modernize procurement and finance operations. Powered by Merlin AI , our platform delivers intelligent automation, predictive insights, and seamless procurement experiences across sourcing, contract management, procurement, invoicing, and supplier management. Recognized by Gartner, Forrester, and IDC for innovation and customer success, Zycus continues to redefine intelligent procurement through AI, automation, and enterprise-grade technology.