Senior Paid Media Specialist

You will sit inside the performance marketing team and own the day-to-day execution, monitoring and optimization of paid search campaigns across Google Ads and Microsoft Advertising. The work runs the full loop: setup, launch, daily performance, reporting and the steady optimization that compounds. It is a detail-first seat, and a strong place to keep deepening search engine marketing expertise. What you will do Set up and launch paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, ad group structure and ad copy. Write and refine ad copy, headlines and extensions with the wider team, following established processes and naming conventions. Monitor daily campaign performance and catch anomalies and issues early. Build performance reports on clicks, impressions, cost and conversions, and read the trends that point to the next optimization. Run optimizations: bid adjustments, budget changes, targeting refinements and A/B tests on ad copy and landing pages. Verify tracking end to end, including conversion tags and UTM parameters, and keep campaign documentation organized. What we are looking for A bachelor degree in marketing, business, communications or a related field, or equivalent practical experience. 4+ years of hands-on experience managing paid search campaigns on Google Ads or Microsoft Advertising. A solid grasp of digital advertising concepts, with strong attention to detail and organization. An analytical mindset with a problem-solving approach, and proficiency in Excel or Google Sheets. Strong verbal and written communication in English, working independently and with the team. Nice to have Google Ads Certification, or the willingness to earn it within 3 to 6 months of joining.