Senior Virtual Event Marketing Specialist

Senior Virtual Event Marketing Specialist Senior Virtual Event Marketing Specialist, you will own the end-to-end strategy, planning, execution, and performance of virtual events. Key Responsibilities Virtual Event Strategy Develop and execute the virtual events strategy aligned with business and revenue objectives. Build an annual calendar of webinars, executive roundtables, customer workshops, product launches, and virtual conferences. Identify new event formats and engagement strategies to increase audience participation and ROI. Event Planning & Execution Manage end-to-end execution of virtual events from concept to post-event analysis. Coordinate speakers, moderators, internal stakeholders, customers, and external partners. Develop event timelines, run-of-show documents, rehearsal schedules, and contingency plans. Ensure flawless event execution with exceptional attendee experiences. Campaign Management Collaborate with marketing teams to create integrated multi-channel campaigns. Plan email campaigns, Linked In promotions, paid media, partner outreach, and nurture programs. Work with design teams to create landing pages, event assets, invitations, banners, and promotional content. Content Development Partner with subject matter experts to create compelling event agendas and presentations. Assist with webinar scripts, moderator notes, speaker briefs, and audience engagement strategies. Repurpose event content into blogs, videos, social media posts, case studies, and sales collateral. Audience Engagement Drive registrations and attendee engagement through innovative event experiences. Manage live Q&A sessions, polls, breakout rooms, networking activities, and audience interactions. Build executive-level experiences for customers, prospects, and partners. Marketing Operations Manage webinar platforms such as Zoom Webinars, Microsoft Teams, ON24, Webex Events, Hubilo, Goldcast, or similar platforms. Maintain event registration systems and attendee communications. Work closely with CRM and Marketing Automation platforms to manage event data and follow-up campaigns. Analytics & Reporting Track event KPIs including registrations, attendance, engagement, pipeline influenced, opportunities created, and ROI. Present post-event reports with actionable recommendations. Continuously optimize event performance using data-driven insights. Cross-Functional Collaboration Partner with Sales, Business Development, Product Marketing, Customer Success, and Leadership teams. Coordinate customer speakers, analyst participation, and partner sponsorships where applicable. Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 6–10 years of B2B marketing experience with at least 4 years managing virtual events. Proven experience organizing enterprise webinars, executive briefings, virtual conferences, and customer events. Experience working with global audiences across multiple time zones. Strong project management and stakeholder management skills. Excellent written and verbal communication skills. Strong attention to detail and ability to manage multiple projects simultaneously.