Senior Analyst, US Customer Engagement Measurement and Insights

<p>At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.</p><br><p><b>Senior Analyst, Customer Engagement Measurement &amp; Insights</b></p><p><b>Role Summary</b><span> </span>An AI-enabled analytics practitioner responsible for measuring, analyzing, and optimizing omnichannel customer engagement across HCP and patient touchpoints. Delivers campaign performance insights, experimentation outputs, and data-driven recommendations to support commercial decision-making.</p><p><b>Key Responsibilities</b></p><ul><li>Deliver measurement analyses across field, CRM, paid media, digital, and third-party channels</li><li>Apply ML techniques to assess channel synergy, sequencing, and message performance</li><li>Support design and execution of A/B tests, lift studies, and incrementality experiments</li><li>Apply attribution frameworks (multi-touch attribution, Markov chain, causal inference)</li><li>Integrate MMx, KDA, and predictive model outputs to drive engagement optimization</li><li>Build and maintain dashboards, automated workflows, and reusable analytics frameworks</li><li>Communicate findings to technical and non-technical stakeholders</li><li>Mentor junior analysts and uphold data governance and documentation standards</li></ul><p><b>Qualifications</b></p><ul><li>BA/BS required; advanced degree preferred (Data Science, Statistics, Economics, CS, or related)</li><li>3–5 years in advanced analytics, decision science, or omnichannel measurement</li><li>Pharma/biotech/healthcare experience preferred</li></ul><p><b>Technical Skills</b></p><ul><li>Python or R; SQL; cloud platforms (Databricks, Snowflake)</li><li>Attribution modeling, uplift modeling, propensity scoring, causal inference</li><li>Data visualization (PowerBI, Tableau, or similar)</li><li>Familiarity with LLMs/GenAI for classification, summarization, and insight generation</li></ul><br><p style="text-align:left !important">We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.<br></p><p style="text-align:left !important"><b>How We Work</b></p><p>Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at <a target="_blank" href="https://careers.bms.com/life-at-bms/ways-of-working/"><span style="color:#0875e1"><u>https://careers.bms.com/ways-of-working.</u></span></a></p><br><p><b>Supporting People with Disabilities</b></p><p>BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to <a target="_blank" href="mailto:adastaffingsupport@bms.com"><span style="color:#0875e1"><u>adastaffingsupport@bms.com</u></span></a>. Visit <a target="_blank" href="https://careers.bms.com/eeo-accessibility"><span style="color:#0875e1"><u>careers.bms.com/eeo-accessibility</u></span></a> to access our complete Equal Employment Opportunity statement.</p><br><p><b>Candidate Rights</b></p><p>BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.</p><br><p>For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: <a target="_blank" href="https://careers.bms.com/california-residents/"><span style="color:#0875e1"><u>https://careers.bms.com/california-residents/</u></span></a></p><br><p><b>Data Protection</b></p><p>We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at <a target="_blank" href="http://careers.bms.com/fraud-protection"><span style="color:#0875e1"><u>https://careers.bms.com/fraud-protection</u></span></a>.</p><br><p>Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.</p><p>If this posting is missing required information required by local law or incorrect, contact BMS at <a target="_blank" href="mailto:TAEnablement@bms.com"><span style="color:#0875e1"><u>TAEnablement@bms.com</u></span></a> with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.</p><p><br><br></p>R1605043 : Senior Analyst, US Customer Engagement Measurement and Insights