Analyst - Data

Matter EV · Ahmedabad

Source and collection record

Last observed by our collector: 9 October 2026 at 12:46 am IST. This is not a manual review or a confirmation from the employer.

Employer requisition: 1732

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Collected role description

<h2>What we are looking for:</h2>A high-impact analytical role responsible for real-time optimisation of MATTER’s digital and e-commerce funnels. Data Analytics is the core strength — driving insights, decisions, and execution across personalisation, remarketing, nudges, performance marketing, SEO insights, and e-commerce optimisation.<h2>What you will own and do:</h2> 1. Data & Analytics (Core)<ul><li>Own MATTER’s unified data pipeline (web, app, CRM, telematics, dealer systems).</li><li>Build GA4, MoEngage, attribution and dashboard foundations.</li><li>Monitor funnels in real time and trigger instant corrective actions.</li></ul> 2. Funnel & Journey Analytics → Rapid Execution<ul><li>Analyse AARRR funnel and behavioural journeys across segments and geographies.</li><li>Identify friction, drop-offs, and conversion levers.</li><li>Execute improvements immediately via journeys, retargeting, messaging and UX tweaks.</li></ul> 3. Segmentation & Behaviour Intelligence<ul><li>Build demographic, psychographic, hyperlocal and behavioural micro-segments.</li><li>Apply segmentation for precise targeting, personalisation and channel efficiency.</li></ul> 4. Personalisation, Automation & AI Assist<ul><li>Run personalised journeys (WhatsApp, app, email, SMS, bots).</li><li>Trigger real-time nudges based on behaviour and intent.</li><li>Use AI to enhance content, creative options and workflow speed.</li></ul> 5. Remarketing, Performance Marketing & SEO (Applied Skills)<ul><li>Use analytics to guide performance marketing, bidding, targeting and audience refinement.</li><li>Provide SEO insights on behaviour, search patterns and landing-page performance.</li><li>Build intelligent retargeting and drop-off nudging systems.</li></ul> 6. E-Commerce Performance (Core Output Area)<ul><li>Analyse & optimise the digital purchase flow: product → configurator → finance → checkout → payment → delivery readiness</li><li>Reduce drop-offs and increase progression with real-time interventions.</li><li>Run fast A/B tests and deploy tactical changes instantly.</li><li>Improve KPIs: configurator use, finance initiation, checkout completion & payment success.</li></ul> 7. Creative & Campaign Intelligence<ul><li>Analyse CAC, ROI, CTR, CVR & attribution across channels.</li><li>Share crisp creative insights and deploy new variants quickly.</li></ul>8. Forecasting & Demand Insights<ul><li>Build short-cycle forecasts for test rides, bookings and sales.</li><li>Identify hyperlocal demand shifts and recommend rapid actions.</li></ul> 9. Experience Index & Advocacy Matrix<ul><li>Use feedback, telematics and sentiment signals to trigger real-time retention & referral actions.</li></ul> 10. Always-On Optimisation (Primary Mandate)<ul><li>Continuous monitoring → instant insight → immediate execution → measurable uplift.</li></ul><h2>What you will bring to us:</h2>Core Strength: Data Analytics<ul><li>SQL, Python (analytics), Advance Excel</li><li>Funnel analysis, cohorts, segmentation, behavioural interpretation</li><li>Dashboarding: Power BI / Tableau / Zoho (must) / Moengage (must)</li><li>Strong insight-to-execution capability</li><li>Experience with GA4, MoEngage, app analytics, CRM data, and offline-to-online data stitching.</li></ul> Applied Marketing Skills<ul><li>Understanding of performance marketing, SEO behaviour insights, remarketing flows, nudges</li><li>Ability to work across marketing, growth, sales and product teams</li></ul>Education & Experience<ul><li>Bachelor degree in Marketing/Data Analysis or equivalent discipline.</li><li>3-5 years of experience in Data Analysis/Growth Data Analysis </li></ul><h2>We’re not the best fit for you if:</h2><ul><li>You are satisfied with where you are in life and do not want to push to learn/grow further.</li><li>You believe that the best products are built by following your instincts instead of listening to users.</li><li>You are more concerned about short-term payoffs than long-term payoffs.</li><li>You are fundamentally risk averse.</li><li>You like working in an extremely structured environment or being explicitly told what to do at every step.</li></ul><h2>Perks & Benefits:</h2>At Matter Motors, we are committed to creating a supportive, inclusive, and engaging work environment. Here is what you can expect as part of our team:<ul><li>Competitive Compensation</li><li>Flexible work hours</li><li>Relocation Assistance</li><li>Health Insurance and Wellness Program</li><li>Opportunities for continuous learning</li><li>Inclusive culture that celebrates diversity of background, thought, and experience</li><li>Safe and respectful workplace, driven by our core values</li><li>Open-door leadership and transparent communication culture</li></ul>

Collected experience requirement

3-5 years