Creative Strategist - YouTube
PhonePe · Bangalore
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Employer requisition: https://jobs.smartrecruiters.com/PHONEPELIMITED/1000000000003457-creative-strategist-youtube
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Collected role description
Job Description: About The Role We are looking for a Creative Strategist dedicated to our You Tube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding You Tube packaging, audience retention mechanics, and narrative pacing better than anyone else.Focus Area 1: Format Development & Strategy Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.Focus Area 2: Narrative & Concept Frameworks Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours. QUALIFICATIONS: Additional Information: Phone Pe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Job Description About The Role We are looking for a Creative Strategist dedicated to our You Tube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding You Tube packaging, audience retention mechanics, and narrative pacing better than anyone else. Focus Area 1: Format Development & Strategy Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles. Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment. Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention. Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails. Focus Area 2: Narrative & Concept Frameworks Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams. Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer. Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours. Qualifications     Additional Information Phone Pe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply Job Location Google Maps requires functional cookies to be enabled I'm interested I'm interested Privacy Notice I'm interested Refer a friend share this job Share to We Chat × Copy the link and open We Chat to share.